BOCA RATON, Fla., April 24, 2012 /PRNewswire/ -- Datamyx, a premier automated marketing information services company, today announced that Dr. Charles W. Stryker and Tom Reddin have been appointed to the company's Board of Directors effective immediately. Their appointments will support Datamyx's aggressive plans for expansion into new markets and increasing product offerings across its key verticals. Datamyx is a portfolio company of Halyard Capital.

Dr. Charles W. Stryker has over 20 years of experience assisting firms in the information services industry in all aspects of their strategy and business development as Founder and President of Venture Development Center, Inc. (VDC). During his time with VDC, Dr. Stryker has acted as an advisor to many leaders in the space including Acxiom, Inc., Affinion, IAC, IBM, LexisNexis, Nielsen Holdings, and Yahoo! Inc. Dr. Stryker has also played an active role in over 80 small to mid-sized firms and currently advises over 25 venture backed companies in the information services space. Recent VDC engagements have included BlueKai, Groupon, Jigsaw, Mint and Quova. Dr. Stryker has also served on the Boards of Directors of many public and private companies, including 24/7 Real Media, Greenfield OnLine, InfoGroup, Intelliquest and MyLife.

Mr. Reddin brings extensive experience fueling growth and building scale into early stage enterprises. As the former President and CEO of LendingTree, he was instrumental in growing the company from a small start-up into a nationally recognized brand and the country's leader in online lending. Currently, Mr. Reddin runs Red Dog Ventures LLC, a boutique venture capital and advisory firm which focuses on early stage companies in the digital arena. He also sits on the Boards of several public companies, including Valassis Communications Inc., Tanger Factory Outlet Centers Inc. and Premier Farnell Plc. Earlier in his career, Mr. Reddin spent seventeen years in the consumer packaged goods industry, including five years as the Vice President of Consumer Marketing at Coca-Cola USA.

"With his many years of professional experience advising information services companies, Charlie is an ideal candidate to support our development of new, cutting-edge and technologically-advanced information products that will fuel our customers' growth and optimize their marketing strategies," said Ben Waldshan, CEO of Datamyx. "Tom will make a valuable addition to our Board, given his proven track record of taking companies of our size to the next level. His marketing expertise in the online lead generation industry will also help Datamyx advance its products and capabilities into the digital channels."

"I have known Ben and his team for several years and have been able to observe the growth and diversification of the Datamyx business during that time. I am excited to help accelerate that growth and believe that Datamyx has a compelling market opportunity in front of it," said Dr. Stryker.

Mr. Reddin added: "Datamyx's proven products have significant potential not only for direct marketing customers in additional industry verticals, but also for online marketers seeking superior targeting and conversion. I look forward to working with the Datamyx team."      

About Datamyx
Based in Boca Raton, Florida, Datamyx leverages multi-sourced information, custom modeling and analytics tools, as well as its proprietary online technology platform, Intelidata Express, to provide marketers with actionable insights that help maximize return on their marketing investments. Datamyx's products help optimize its customers' acquisition, cross-sell, and retention marketing programs in the automotive, banking, credit union, mortgage, insurance, and consumer services verticals. Datamyx is also the only provider of integrated information, technology and analytics solutions derived from all three national credit bureaus as well as other compiled databases.

About Halyard Capital
Halyard Capital (www.halyard.com) is a New York-based private equity firm with over $600 million of capital under management, focused on leveraged buyout and growth equity investment opportunities in technology-enabled information, data analytics and business services companies that serve industry verticals with strong macroeconomic trends, such as Education, Healthcare, Marketing Services and Media. The firm has extensive experience and a proven track record within these sectors, having invested in businesses that include TRANZACT, HCPro, EducationDynamics, Engauge and Presidio Networks.

SOURCE Datamyx