Dr. Sears Family Essentials Introduces Chocolate Banana Cool Fuel

IRVINE, Calif., May 31, 2011 /PRNewswire/ -- Dr. Sears Family Essentials, a functional food and beverage company rooted in the collective expertise of the Sears Family of Pediatricians, today announced the launch of a new Cool Fuel variety – Chocolate Banana – available nationwide.  The new 100 percent all-natural, gluten- and lactose-free shake contains no artificial flavors, colors or sweeteners and delivers essential vitamins and minerals, protein and fiber that kids need to perform their best – in and out of the classroom. Chocolate Banana Cool Fuel is one of the newest additions to the Dr. Sears Family Essentials line of all-natural snacks, beverages and supplements, formulated to help children grow healthy and strong.

"Dr. Sears Family Essentials is committed to helping combat the national epidemic of childhood obesity and Nutritional Deficit Disorder – a term coined by Dr. Bill Sears that refers to the overall lack of nutritional value in most childhood diets today," said Roeya Badri Vaughan, vice president of marketing for Dr. Sears Family Essentials. "Pediatrician-developed and kid-approved, Cool Fuel provides a convenient and healthy snack option for cool kids and cool moms who want the best for their children."

Packed with 18 essential nutrients and antioxidants, Cool Fuel offers an excellent source of Omega-3 DHA, which nourishes young minds and bodies.  The all-natural shake also contains 60 percent less sugar than conventional offerings like PediaSure.  Joining the already very popular, kid-friendly Vanilla and Chocolate varieties of Cool Fuel, Chocolate Banana Cool Fuel is richly flavored and tastes great, pleasing even the pickiest eaters.    

Cool Fuel comes in a four pack of individual, on-the-go 8 ounce servings (SRP: $8.99).

Dr. Sears Family Essentials products are available nationwide at The Vitamin Shoppe, Whole Foods, independent natural health retailers and major regional grocery retailers including H-E-B, Meijer and Fred Meyer across the U.S., and online at www.askdrsears.com and www.drsearsfamilyessentials.com.  

For sales inquiries, please contact Ralph Morris at 800.518.2774.

About Dr. Sears Family Essentials

Dr. Sears Family Essentials is a privately-held, functional food and beverage company rooted in the collective expertise of the Sears Family of Pediatricians, which features more than a century of combined medical knowledge. The company offers a doctor-formulated, kid-approved line of 100 percent all-natural snacks, beverages and supplements that provide essential daily nutrients, such as Omega-3 DHA, to help children grow healthy and strong. Dr. Sears Family Essentials products are reflective of Dr. Bill Sears' lifelong dedication to children's health and wellness and the company's commitment to helping combat childhood obesity and Nutritional Deficit Disorder.  Dr. Sears Family Essentials products are available nationwide at The Vitamin Shoppe, Whole Foods, independent natural health retailers and major regional grocery retailers including H-E-B, Meijer and Fred Meyer across the U.S., and online at www.askdrsears.com and www.drsearsfamilyessentials.com.

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SOURCE Dr. Sears Family Essentials