Dr. Sears Family Essentials Launches All-Natural Baby Care Line

Simple, Safe and Doctor-Approved Skin Care Products Contain No Harsh Chemicals to Protect New Moms and Babies

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Jun 06, 2011, 08:03 ET

IRVINE, Calif., June 6, 2011 /PRNewswire/ -- Dr. Sears Family Essentials, a company rooted in the collective expertise of the Sears Family of Pediatricians with a commitment to children's overall health and wellness, today announced the launch of its 100 percent all-natural Baby Care line. Clinically proven to be safe in protecting new moms, infants and toddlers from the outside in, Dr. Sears Family Essentials' efficacious and ultra-gentle Baby Care line is pediatrician-developed without the use of harmful chemicals that are present in many skin care products on the market today.

"Skin is your baby's largest organ and the ingredients in skin care products are quickly absorbed into their developing bodies – which is why it is imperative to critically evaluate the integrity of the products you choose," said Scott Adcock, chief operating officer and co-founder for Dr. Sears Family Essentials Baby Care. "Parents can take comfort in knowing that Dr. Sears' Baby Care products are pediatrician-developed with only the purest ingredients to ensure the utmost protection of their little ones."

Simple, safe and doctor-approved, Dr. Sears Family Essentials Baby Care products are non-toxic, hypo-allergenic, and offer a fresh citrus scent that is derived from all-natural ingredients including vanilla, sweet orange and cedarwood essential oils. The company avoids potentially-damaging ingredients like synthetics, dyes, allergens and pesticides, and uses only high quality, skin-friendly ingredients including plant-based oils (canola) and butters (mango, shea, cocoa), extracts (marigold flowers and vanilla), bees wax and gentle moisturizers that naturally protect and soothe your baby's skin. The new line features the following offerings:

All-Purpose Baby Wipes (72 count)

Made with 100 percent biodegradable, ultra-soft bamboo fabric, the All-Purpose Baby Wipes are pediatrician-formulated to gently cleanse, comfort and protect.

Baby Lotion (6.8 fluid ounces/200mL)

Harnessing the power of pure, 100 percent all-natural ingredients, the Baby Lotion soothes, moisturizes and nourishes. Also available in unscented version.

Baby Wash & Shampoo (12 fluid ounces/350mL)

A safe and simple everyday solution that gently cleanses and nourishes baby's skin and hair, the Baby Wash & Shampoo is made with non-irritating, natural ingredients and is a smart choice for discerning moms – leaving babies smelling fresh, feeling soft and tear-free. Also available in unscented version.

Healthy Baby Bottom Cream (4 fluid ounces/120mL)

With regular use, the Healthy Baby Bottom Cream helps to prevent the discomfort and irritation of diaper rash.

Severe Diaper Rash Cream (2 fluid ounces/60mL)

Offering an advanced, pediatrician-developed formula, the Severe Diaper Rash Cream alleviates the pain and discomfort of severe diaper rash while providing immediate, refreshing and cool relief.

Stretch Mark Cream (3.4 fluid ounces/100mL)

A luxurious cream that reduces the appearance of stretch marks or scarring associated with pregnancy, the Stretch Mark Cream enhances the skin's natural beauty and elasticity. Made with only pure ingredients, the cream protects pregnant mothers and their unborn babies from dangerous toxins that can be absorbed through the skin.

Dr. Sears Family Essentials Baby Care products will be sold at major retailers nationwide and online at www.askdrsears.com and www.drsearsfamilyessentials.com, starting this month.

For sales inquiries regarding the Baby Care line, please contact Ken Firmage at 208.939.8900.

About Dr. Sears Family Essentials

Dr. Sears Family Essentials is a privately-held company rooted in the collective expertise of the Sears Family of Pediatricians, which features more than a century of combined medical knowledge. The company offers a 100 percent all-natural Baby Care line of personal care products for new moms and babies, as well as a full line of 100 percent all-natural snacks, beverages and supplements that provide essential daily nutrients, such as Omega-3 DHA, to help children grow healthy and strong. All Dr. Sears Family Essentials products are reflective of Dr. Bill Sears' lifelong dedication to children's health and wellness. Dr. Sears Family Essentials ingestible products are currently available nationwide at The Vitamin Shoppe, Whole Foods, independent natural health retailers and major regional grocery retailers including H-E-B, Meijer and Fred Meyer across the U.S., and online at www.askdrsears.com and www.drsearsfamilyessentials.com.

Dr. Sears Family Essentials proudly supports Two Healthy Kids – Yours and Theirs, a non-profit organization that helps fight global hunger by supplying nutritious meals to children in need. Every time a Dr. Sears Family Essentials product is purchased, the company will donate one nourishing meal to a child, with a goal of feeding more than one million children each month. Please visit www.twohealthykids.com for more information on this program.

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SOURCE Dr. Sears Family Essentials