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Dr. Siegal's COOKIE DIET(R) Hunger-Controlling Beverage Shake Mixes, and Latest Book by Sanford Siegal, D.O., M.D., Coming to Walgreens.com

By week's end, all flavors of Dr. Siegal's COOKIE DIET(R) brand hunger-controlling beverage shake mixes and cookies, and Dr. Siegal's Cookie Diet Book by obesity expert Dr. Sanford Siegal, will be available at Walgreens.com


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Dr. Siegal's COOKIE DIET (CookieDiet.com)

Jan 06, 2010, 07:45 ET

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MCLEAN, Va., Jan. 6 /PRNewswire/ -- Dr. Siegal's Direct Nutritionals, LLC, the global distributor of Dr. Siegal's COOKIE DIET® brand products, today announced that, beginning Friday, Walgreens.com will begin offering all five flavors of Dr. Sanford Siegal's hunger-controlling beverage shake mixes, and Dr. Siegal's Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages, ISBN 978-0-9822728-3-19999). Walgreens.com already carries all five flavors of Dr. Siegal's COOKIE DIET® brand cookies.

"Walgreens.com is now the only web site besides CookieDiet.com to carry all flavors of Dr. Siegal's Cookie Diet cookies and shake mixes, and Dr. Siegal's latest book," said Matthew Siegal, president and CEO of Dr. Siegal's Direct Nutritionals, LLC. "Now, whether dieters prefer to keep their hunger in check with a food or beverage that contains no drugs, Walgreens.com and CookieDiet.com are the places to look online."

Physician, author, and weight-loss expert Sanford Siegal, D.O., M.D., developed the concept of a diet based on a hunger-controlling food in the early 1970s while writing a book about substances in food that are particularly satisfying of hunger. Based on his research, he engineered a formula to curb hunger and enable his patients to stick to the low-calorie diet that he advocates. After a few years of experimentation in his family's kitchen, Dr. Siegal developed a particular mixture of amino acids that resulted from the combination of certain food substances. He baked his formula into a cookie and gave it to a few patients. Dr. Siegal's COOKIE DIET® was an overnight success. Shortly thereafter, he created his shake mixes which, when added to water and ice in a blender, produce a cool, hunger-controlling beverage. By the mid-1980s, his Miami-based medical practice had grown to include 14 clinics and he was supplying his cookies and shakes to hundreds of other physicians throughout North America.

"Of course, the concept of a beverage to satisfy hunger and help someone stick to their diet isn't new. I created my shakes, for example, several decades ago," said Dr. Siegal. "But having my shakes, cookies, and latest book all available at Walgreens.com, one of the most popular shopping web sites, makes them more accessible than ever."

In 2007, Dr. Siegal began offering his cookies, shake beverage mixes, and other products through web site www.CookieDiet.com (which has more than 116,000 members) and retail stores.

Dr. Siegal's Cookie Diet Book was published in June 2009. In addition to Walgreens.com, the book is available at Amazon.com, BN.com, Barnes & Noble stores, and independent booksellers.

ABOUT DR. SIEGAL'S COOKIE DIET®

Dr. Siegal's COOKIE DIET® is a 35 year old, profitable, 100% debt-free, family-owned business comprising several companies with corporate locations in the Miami, Florida, and Washington, DC, metro areas. Under license from Dr. Siegal's SM Licensing Corporation, Dr. Siegal's Direct Nutritionals, LLC operates the web site CookieDiet.com (116,000 members) and distributes products directly to consumers and resellers including GNC, Walgreens, and Samsclub.com.

    Media Relations:

     Dr. Siegal's COOKIE DIET (CookieDiet.com)
     877-377-4342 (North America)
     703-677-8068 (Elsewhere)

SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)

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