Dr. Yves Ducommun, CEO of SwissINSO, Named a Trustee of the Newly-Formed "Emirati - Swiss Friendship Platform"

    LAUSANNE, Switzerland, November 23, 2010 /PRNewswire-FirstCall/ --

    Dr. Ducommun brings extensive experience in sustainable development in
    the areas of solar-powered water purification-desalination and
    cooling-heating of buildings, topics of particular interest to the United
    Arab Emirates (UAE) and its neighbors.

SwissINSO Holding Inc. (OTCBB:SWHN) is proud to announce that CEO Dr. Yves Ducommun has been named a Trustee of the "Emirati - Swiss Friendship Platform". The Platform's goal is to strengthen the already-excellent bilateral relations between the UAE and Switzerland.

(Photo: http://www.newscom.com/cgi-bin/prnh/20101123/420990 )

Annual "Swiss - Emirati Forum" Launched

The Nov. 7th meeting in Abu Dhabi established the "Emirati - Swiss Friendship Platform", with Honorary Co-Chairmen HH Dr. Sheikh Sultan bin Khalifa Al Nahyan, Abu Dhabi Executive Council Member, and HE Pascal Couchepin, Former Swiss President.

A Resolution signed at this occasion led to the establishment of an annual "Swiss-Emirati Forum", with the first to be held in Lausanne, Switzerland in June 2011. This was followed by two days of high-level workshops, with decision-makers from business, politics, science, research, health care, arts, sports and higher education.

"Cleantech and the Environment" on the Workshop Agendas

"SwissINSO's inclusion in the Platform is further recognition of our significant contribution to renewable energies and the promotion of sustainable development", said CEO Dr Yves Ducommun. "Our 100% solar-powered solutions for producing pure and desalinated water, and for cooling/heating of buildings, represent major breakthroughs. They are particularly well-adapted to the needs of the UAE. In these important markets, the Platform will provide SwissINSO with visibility that very few companies enjoy", he added.

About SwissINSO:

SwissINSO utilizes its proprietary intellectual property assets to provide environmentally friendly, innovative solar-energy solutions and related technologies to meet growing global needs. The company's goal is to become a world leader in turn-key solutions using renewable energy for the purification and desalination of water and the air cooling and heating of buildings. (http://www.swissinso.com)

SwissINSO has two core businesses:

KRYSTALL (tm) is the world's first high-volume, 100% solar-powered turnkey water purification system enclosed within two standard 40-ft (12,2m) containers. Its patented reverse-osmosis technology can purify 100,000 liters of contaminated water or desalinate 50,000 liters of seawater per day into high-quality water for drinking or agriculture

KLYMAA (tm) uses state-of-the-art nano-composite solar coating technology, developed with the Ecole Polytechnique Federale de Lausanne (EPFL), to heat and cool buildings via solar-collector glass facade panels in a wide variety of colors and treatments.

"Safe Harbor" Statement: A number of statements contained in this press release are forward-looking, made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve a number of risks and uncertainties, including our ability to raise capital when needed and on acceptable terms and conditions, the intensity of competition, and general economic factors. The actual results SwissINSO Holding Inc. may achieve could differ materially from any forward-looking statements due to such risks and uncertainties. SwissINSO Holding Inc. encourages the public to read the information provided here in conjunction with its most recent filings, which can be viewed at http://www.sec.gov.

Pls. note: Translations of this press release from English are provided for guidance purposes only and should not be considered as the official text of the release. The English text is the only official and legal version.

    Press Contact:
    Morris Zand
    Zand Media Relations
    [email protected]
    +41(79)785-43-56

    SwissINSO SA Contact:
    Irma Velazquez
    Marketing Manager
    [email protected]
    http://www.swissinso.com
    +41(21)693-86-40

SOURCE SwissINSO Holding Inc.