CLEVELAND, April 5, 2011 /PRNewswire/ -- DR1VE MAGAZINE has found the right mix of print and online promotions that will help Ohio dealers drive sales results for used cars and trucks.
In today's automotive business climate, that's great news for Ohio used cars and trucks dealers!
Launched in August of 2009, dr1ve magazine, an auto trade magazine, allows consumers to browse Ohio dealer vehicles currently for sale, much like retired publications, Auto Mart and Auto Trader, free of charge. Business owners Dave Maxwell and Mark Hovencamp, former employees of the past titles, were looking to fill the void for auto-zine publications for consumers and dealers alike.
DR1VE MAGAZINE is the result of the collaboration of multiple markets across Ohio. The mission of the collaboration is to provide a compelling, high quality magazine displaying vehicles of all types with an added feature of regional reach, thus providing consumers a virtual catalog of vehicles to browse.
"Our magazine is proving to be so popular," Hovencamp says, "that we are not able to print enough copies to meet current consumer demand. Demand for replacement vehicles, both new and used is growing, and our readership is picking up the phone."
In fact, according to Hovencamp, consumer calls to dealers based on used cars and trucks in their ads was up 165% in the 4th quarter of 2010, as compared to the 4th quarter of 2009. Trends in 2011 are pushing the needle even higher!
The magazine is available at no cost throughout NORTHEASTERN OHIO grocery stores for consumers shopping for used cars and trucks.
A redesign of the dr1ve magazine website, www.dr1vemagazine.com in October 2010 has produced additional call volume for dealers. Just like the full color, high quality magazine, the search-engine-savvy website has attracted used car and truck shoppers from across the country.
"The easy to use website was built on the premise of maintaining the clean look of the original magazine," notes Maxwell. "Online traffic has grown beyond early expectations and is likely exceeding local competitive options, which is great for our Ohio dealers," he added.
Currently, consumers from across the nation are calling dealers about their used car and truck inventory, but the majority of consumer interest originates in the dealers own backyards of Northeast Ohio.
Used car and truck dealers can expect new online advertising opportunities and improvements to the zine's already successful print and online offerings in 2011. "We're helping to get our Northeastern Ohio dealers back in the game!" Maxwell stated.
SOURCE Dr1ve Magazine