LAS VEGAS, Jan. 16, 2015 /PRNewswire/ -- Draft Ops has entered into a new marketing partnership with Bellator MMA, owned by entertainment giant, Viacom. The partnership comprises a promotional marketing agreement that incorporates branded content in the Bellator cage, social media promotions, digital campaigns and live in-show broadcast integration promoting the Draft Ops brand.
The alliance will make Draft Ops the Official Fantasy Gaming Partner of Bellator and the announcement will represent the newest contender to enter into the exciting and rapidly growing daily fantasy sports arena continuing the multi-year alliance with Bellator.
"We are excited about our continued partnership and the strength and opportunity in resources that Viacom has available for cross platform media and digital marketing," says Ronald Doumani, President of Draft Ops. "We are extremely eager to continue this journey together as we launch our newest product for the fantasy sports world. The MMA and SpikeTV audiences go hand-in-hand with the fantasy sports demographic."
"Fantasy sports is a rapidly expanding market and we are very excited to be a part of it," said Bellator COO Jason Jordan. "Fantasy games have the ability to boost fan interest and engagement, and we couldn't have picked a better partner in this space than Draft Ops."
Draft Ops branded content will be featured in the Bellator cage and in the "Fantasy Finish of the Night" which will highlight an explosive and exciting finish or technique throughout the broadcast.
For each Bellator live event broadcast, MMA and fantasy sports fans can participate in the $10K Fantasy tournament where players will compete for their share of $10,000 in real cash. Complete details will be announced at a later date.
About Bellator MMA
Bellator MMA is a leading Mixed Martial Arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 500 million homes worldwide in over 140 countries. In the United States, Bellator can be seen on Spike TV, the MMA television leader. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Santa Monica, California and owned by entertainment giant Viacom, home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
About Draft Ops
Draft Ops is a trademark of Emil Interactive Games, LLC, a software development company that specializes in fantasy sports software and the design and marketing of online games. DraftOps.com is a daily fantasy sports website that offers consumers multi-player and head-to-head matchups for an entry fee. Cash payouts are awarded to the player that generates the most fantasy points with their fantasy team. Draft Ops hosts MMA fantasy line-ups every week and will introduce NASCAR and a variety of other sports in 2015.