DraftKings Appoints Janet Holian Global Chief Marketing Officer

Experienced leader to oversee games, revenue, customer acquisition, retention, customer service sponsorships, advertising, brand licensing, and international expansion

Jan 18, 2016, 07:00 ET from DraftKings, Inc.

BOSTON, Jan. 18, 2016 /PRNewswire/ -- DraftKings, Inc. ("DraftKings" or the "Company") today announced the appointment of Janet Holian, a veteran marketing executive and corporate leader as Global Chief Marketing Officer, reporting to CEO Jason Robins. Ms. Holian will oversee worldwide revenue, including Daily Fantasy Sports games, advertising and sponsorships, and brand licensing, as well as game operations and events, in addition to the company's global marketing program. She will also oversee DraftKings' international expansion.

Ms. Holian joins DraftKings' executive team after serving as a strategic advisor to the Company and its leaders since the Company's inception. Prior to joining DraftKings, Ms. Holian was CEO of Gemvara, a leading online retailer of custom-made fine jewelry.

Previously she was a key member of the Vistaprint executive team for 11 years, joining the company prior to public launch and leaving with revenue at more than $1 billion per year. Ms. Holian served in numerous roles, including Global CMO where she was responsible for all global revenue.  She also led the company's European expansion and served as President, European Business Unit.

"Janet is a trusted advisor, a talented marketing executive and a steady and experienced leader," said Jason Robins, DraftKings Chief Executive Officer. "I have long relied on her advice and guidance and am thrilled that she is joining DraftKings as our Global Chief Marketing Officer.  Janet will confidently lead us into new growth areas and ensure that our marketing and advertising are best-in-class."

"I'm extremely proud to join DraftKings and to once again become colleagues with Jason, Matt and Paul. I'm excited to help them expand on the tremendous success they've achieved and to help them scale the business and the brand to the next level," added Ms. Holian. "I have admired this business and its leadership since its earliest days, was honored to work with the team who helped to put the foundation in place, and know that we will continue to lead the daily fantasy sports industry for years to come."

Ms. Holian holds a Bachelor's degree in Economics and Business from Westfield State University, and graduated from the Tuck Executive Program at Dartmouth College.

About DraftKings
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports (DFS) game platform that allows fans in North America to compete in single-day, online games for cash and prizes across the largest variety of professional sports.  DraftKings' web-based and mobile technology brings a more engaging interactive experience and daily excitement to the pastime of fantasy sports, which has captivated sports fans for decades. DraftKings is the exclusive DFS partner of Major League Baseball, the National Hockey League, NASCAR and Ultimate Fighting Championship.  Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is headquartered in Boston.

Logo - http://photos.prnewswire.com/prnh/20160117/322941LOGO

SOURCE DraftKings, Inc.