drank® Aims to Redefine Chicago - '2009's Top Ranked Stressful City' - From 'Chi-Town' to 'Chill Town'

Jun 22, 2010, 09:27 ET from drank

HOUSTON and CHICAGO, June 22 /PRNewswire/ -- A Harris Interactive survey from 2009 ranked Chicago as one of the most stressed out cities in the United States due to financial pressure, weight control, and worries of unemployment. However, help is on the way, as Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today, a new partnership with Central Beverage Company, bringing drank®, Extreme Relaxation® to Chicago with the goal of chilling out "Chi-Town" one customer at a time.

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"Living in or near a big city can get overwhelming and life can get hectic, so drank® is proud to lead the 'slow your roll®' movement and help consumers to chill out, especially during these hot summer months," said Peter Bianchi, CEO of Innovative Beverage Group. "Chicago is a trendsetter, always showcasing new items from advertising to culinary delights, so we expect Chicago to embrace this new product. Central Beverage was a must have partner, as they are known for their successes in bringing cutting edge products to the Windy City."  

Central Beverage Company services more than 3,000 retailers in the Chicago area, bringing well-known products such as, Pabst Blue Ribbon®, Colt 45®, AriZona®, Boylans® and Juicy Juice®, in addition to a wide array of energy drinks, including Jolt®, Xenergy™ and Arizona Energy™. drank® represents the company's first relaxation product, and promises to open a new market for the established beverage distributor, appealing to a new demographic and expanding sales.

"drank® was the first relaxation product on the market and has been selling well in other markets," said Donna Spagnola, of Central Beverage Company. "So, it made perfect sense to bring drank® on as our first relaxation product, giving us the opportunity to expand our business within the Chicago market and help our customers to 'slow their rolls' and relax."

drank® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has quickly become the go-to product for people looking to relax their mind and body.

Central Beverage Company joins an extensive and growing roster of regional distributors that have added drank® to their New Age beverage lineup.  For more information about drank®, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll.  To reach Central Beverage Company, please call 708-344-6602.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.   drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email drankpr@beckermanpr.com

SOURCE drank



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