drank® Announced as "Official Beverage of 'The End of the World®'"

HOUSTON, April 14, 2011 /PRNewswire/ -- Lately, we've been concerned about the end of the world. Maybe because we saw the movie 2012, but mainly because of other hard-to-ignore stuff – shattering earthquakes, massive tidal waves, nuclear meltdowns, among other unprecedented catastrophes.

(Logo: http://photos.prnewswire.com/prnh/20090219/DRANKLOGO )

Actually, it's because of last week’s CNBC (http://www.cnbc.com/id/42267862/page/2/) article quoting Peter Bianchi, brainchild behind the entire relaxation beverage category.

Fresh on the heels of a national feature news segment profiling Bianchi, creator and leader of the  relaxation beverage category, which aired on ABC's award-winning news program "Nightline" (http://abcnews.go.com/Nightline/) on Monday, April 4, CNBC sought Bianchi's wisdom for something entirely different – his take on the doomsayers.

"People are too stressed out now, and drank is perfect for the end of the world," Bianchi says. "drank's ingredients help relax people, and that's what I'm all about, making people feel relaxed in this mixed up world…Besides, if the end does come, it's better to be cool and calm than crazy."

In order to ensure that the world stays relaxed amid apocalyptic interpretations of the ancient Mayan calendar predicting the end of the world and the media frenzy certain to accompany it (y2K anyone?), Innovative Beverage Group today announced drank the "Official Beverage of the End of the World."

"Gloom and doom? Everyone in America should just relax," said Bianchi.  "We are all going to end at some point, no matter how many days are left on the planet.  We may be living the end of times right now, but we can't get caught up in fanaticism or filled with media-fueled terror.  The way I see it - you can waste your last days on Earth building a survival community atop a mountain, comparison-shopping for gas masks or simply pop open a can of drank, relax and enjoy your last days on the planet.  Focus not on the end, but on the journey – that's my motto."

"The end of the world declaration is yet another example of drank''s irreverence," said Bianchi. "The only thing we really take seriously is the relaxation we provide to our consumers. Plus, this kind of sponsorship opportunity only comes once every 5,125 years."

drank®  is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has become the go-to product for people looking to relax their mind and body.

For more information on the End of the World, Google "2012" and "the end of the world" and choose any one of the nearly 2,900,000 hits. For more information about drank®, please visit: www.drankbeverage.com,  call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll and Facebook - www.facebook.com/drankrelaxation.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.   drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected]

SOURCE Innovative Beverage Group Holdings, Inc.

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