drank® Chills The Sunshine State -- Achieves Statewide Distribution in Florida

HOUSTON and MIAMI, July 28, 2011 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (OTC.PK: IBGH) today announced that the company has entered into an agreement with Incense Specialties Inc., to provide the company's relaxation product, drank®, throughout the state of Florida.

(Logo:  http://photos.prnewswire.com/prnh/20090219/DRANKLOGO)

ISI services accounts throughout major cities in Florida including Miami, Tampa, Fort Lauderdale, West Palm and Orlando, among others. ISI is known throughout the state for distributing specialty items such as relaxation items, unique sweets and now -- the world's leading relaxation product.

"All of our store owners have heard of drank® and it's success throughout other parts of the country," said Greg Otto, owner and president of Incense Specialties Inc. "Much like the rest of the country, Florida residents are stressed to the gills, and this heat isn't making things any easier! We're pleased to bring them a product that will cool them off and relax them without turning to alcohol."

"drank® has been in the Southeast for some time, but as is the case with many regions, it is time to expand," said Peter Bianchi, CEO of Innovative Beverage Group. "Our Facebook fans have been clamoring for the tall purple can to be available in more areas in Florida. By inking this distribution deal with ISI, we not only enter into an agreement with a terrific partner, we reward our fans for their support and determination in bringing drank® to their cities."

drank® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has become the go-to product for people looking to relax their mind and body.

Incense Specialties Inc. joins an extensive and growing roster of regional distributors that have added drank® to their New Age product lineup.  For more information about drank®, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll and Facebook - www.facebook.com/drankrelaxation.  To reach Incense Specialties Inc., please call 877-722-0234.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.   drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected]

SOURCE Innovative Beverage Group Holdings, Inc.