drank® Expands Internationally; Company Set to Bring a Wave of Extreme Relaxation® to the Caspian Coast

Jun 03, 2010, 09:27 ET from drank

HOUSTON, June 3 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) makers of drank®, through a distribution agreement with American International Beverage, LLC, is expanding its business operations to distribute its popular Extreme Relaxation® product internationally, beginning with an order to sell drank® in Azerbaijan. 

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"This overseas order opens up a world of growth opportunities for the company," said Peter Bianchi, CEO of Innovative Beverage Group. "It has always been our goal to bring drank® onto the world stage and offer this innovative product to consumers across the globe. We are thrilled to be working with a prestigious company such as American International Beverage, LLC to bring this goal to fruition."

American International Beverage has placed its first order to bring drank® to Azerbaijan for sale in the coming weeks and is working to expand distribution to other countries.

"After seeing drank®'s amazing success and growth in the United States and Canada, we knew that this trend would also be embraced by our international customer base," said Tariel Maharramov, COO, American International Beverage, LLC- Azerbaijan. "We are excited to have placed our first order and to begin the international launch in Azerbaijan this summer; we look forward to expanding the reach of this innovative product into the other countries that we service."

drank® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® in select U.S. markets in early 2008, it has quickly become the go-to beverage for people looking to relax their mind and body. In 2010, drank® expanded its North American distribution to Canada and the company looks forward to spreading Extreme Relaxation® all over the world.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.  drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank® to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email drankpr@beckermanpr.com

SOURCE drank