drank® Leads Arkansas the 'Natural State' to a State of Relaxation

Jul 22, 2010, 09:27 ET from Innovative Beverage Group Holdings, Inc.

HOUSTON and FAYETTEVILLE, Ark., July 22 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into a brand new distribution agreement with Premium Brands of Northwest Arkansas (NWA), to deliver heaps of relaxation all across the state.

(Logo: http://photos.prnewswire.com/prnh/20090219/DRANKLOGO )

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

This deal marks yet another big agreement for Innovative Beverage this year.  Premium Brands of NWA is a well-known wholesale beverage company that provides beverages including Corona®, Miller Lite™, Shiner Bock® and Roaring Lion® Energy Drink to licensed liquor stores, convenience stores, restaurants and bars. They will supply drank® to Washington and Carroll counties and to other surrounding counties.

"We couldn't be happier about working with Premium Brands, it's fantastic because now we can provide relaxation to the great people of Arkansas," said Peter Bianchi, CEO of Innovative Beverage Group.  "drank® continues to establish itself as a market leader in the growing relaxation industry and people are clamoring for it!  We're thrilled with its success and look forward to quenching the thirst of Arkansas residents looking for a real way to chill out."

"We knew we had to add drank® to our lineup because of the uniqueness of the product," said Heath Sutherlin, general manager of Premium Brands of NWA.  "There is simply no other item on the market like drank® and we think that this is just what our customers have been waiting for.  Our deal with Innovative Beverage is a great opportunity for us because we believe that drank® is the next big thing that will not only satisfy the local consumer's thirst for relaxation but also deliver a new revenue stream to the retailers we service."

drank® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has quickly become the go-to product for people looking to relax their mind and body.

Premium Brands of Northwest Arkansas (NWA) joins an extensive and growing roster of regional distributors that have added drank® to their New Age product lineup.  For more information about drank®, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll.  To reach Premium Brands of Northwest Arkansas (NWA) please call 479-442-9971.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.  drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email drankpr@beckermanpr.com

SOURCE Innovative Beverage Group Holdings, Inc.