HOUSTON, June 12, 2012 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (OTC:IBGH), the pioneers of the relaxation market and makers of drank®, announced today their partnership with MAPCO Express, Inc, to carry the line of products in all stores. This includes the cult classic, original drank® and the new Island Time offering.
"MAPCO prides itself on having a diverse selection of product for our consumers to choose from," says Damian Wyatt, MAPCO Category Leader, Beverages. "We are excited about our partnership with Drank and looking forward to providing our hard working customers with a little relaxation." Click here for a list of MAPCO markets and stores.
MAPCO Express, Inc. joins the ranks of many convenience store giants that have added drank® to their New Age beverage lineup. "As we look at our growth strategy, it is imperative for us choose strategic partners that help give us better coverage in our key markets including North Georgia, Tennessee, Arkansas, Virginia and Alabama. MAPCO was at the top of our list," says Innovative Beverage Group CEO Peter Bianchi.
Bianchi knows firsthand the hustle and bustle that Americans face in their everyday lives. In fact, Bianchi was in Manhattan for an interview with ABC's "Nightline" to discuss reasons for consumers to relax. Click HERE to watch. Says Bianchi, "My claim to fame is relaxing the world and with the addition of Island Time into the drank® family of products, it's yet another way to help Americans embrace their inner peace in the midst of what could possibly be the last year on earth."
IBGH recently launched drank® Island Time, the new tropical blend, in their line of relaxation products, which has had an overwhelming response from retailers, distributors and fans alike. Through marketing and publicity efforts, the Island Time campaign centers around the trademarked "Official Product of the End of the World™" theme, which has resonated with those who are following the Mayan calendar 'end of days' theory in 2012. "As we get closer to the end of the world people are going to feel a lot more stress," says Matthew Tuttle, CEO of Tuttle Wealth Management in Stamford, CT. "People need to come to terms with the end of everything and the fact that they can't do anything about it. drank® can't save the world but it can make people more relaxed about everything."
For distribution inquiries, please contact Karla Melton at [email protected]. For interview requests with IBGH CEO Peter Bianchi, artwork, media samples and additional information, please contact NPG PR.
drank® is the first extreme relaxation dietary supplement to hit the market designed to help calm and relax. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect. Since launching drank® to select markets in early 2008, it has become the go-to product for consumers looking to relax their mind and body.
About MAPCO Express, Inc.
MAPCO Express, Inc. is a wholly-owned subsidiary of Delek US Holdings, Inc. With headquarters in Brentwood, TN, Delek US operates in eight states under the MAPCO Express®, MAPCO Mart®, East Coast®, Discount Food Mart™, Fast Food and Fuel™, Delta Express®, and Favorite Markets® brand names. It is one of the largest company-owned convenience store chains in the United States, and one of the leading C-store operators in the Southeast. More than half of the retail segment's store locations are in Tennessee, and the Company owns the real estate of more than half the stores it operates. Visit http://www.mapcoexpress.com/ for more information.
SOURCE Innovative Beverage Group Holdings, Inc.