drank(TM) Continues To Mellow the St. Louis Market As the Relaxation Trend Spreads

Jan 14, 2010, 13:20 ET from Innovative Beverage Group Holdings, Inc.

HOUSTON and WOOD RIVER, Ill. Jan. 14 /PRNewswire-FirstCall/ -- drank™, the world's first extreme relaxation beverage is gaining mass appeal throughout the St. Louis area and the rest of the country. drank's™ popularity has catapulted it to the forefront of pop culture, after appearances on Good Morning America, The Today Show, and coverage in Food Network Magazine.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

In St. Louis, drank™ is currently distributed throughout the area through Folsom Distributing, who has been providing premier non-alcoholic beverages to a variety of retail outlets in both Illinois and Missouri.

"drank has exceeded our wildest expectations since its arrival on local store shelves," said Jim Folsom, President of Folsom Distributing. "Retailers from independently-owned stores to large, well-known chains including convenience store giant, Quik Trip, have agreed to stock and sell the product as their customers are coming and asking for drank by name."

"It gives us great pride to hear that distributors like Folsom have received such positive feedback from distributing drank™," said Peter Bianchi, CEO of Innovative Beverage Group. "Support from them, as well as our other respected distributors nationwide, is what has propelled drank™ to the forefront of the beverage industry and established us as the 'go-to' relaxation drink in the country."

With a slogan of "slow your roll™," drank™ is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank™ has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

Folsom Distributing joins an extensive and growing roster of regional distributors that have added drank™ to their New Age beverage lineup.  For more information about drank™, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll.  To reach Folsom Distributing, please call 618-254-0427.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank™. Dubbed the world's first Extreme Relaxation™ beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

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Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email drankpr@beckermanpr.com  

SOURCE Innovative Beverage Group Holdings, Inc.