drank(TM) Extreme Relaxation Beverage(TM) and CEO Peter Bianchi Featured on the Cover of the Prestigious Beverage Spectrum Magazine

HOUSTON and PENSACOLA, Fla., March 2 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today, that CEO Peter Bianchi and his proprietary beverage, drank, have been featured as the cover story in the March issue of Beverage Spectrum, a highly respected beverage industry trade magazine.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO)

The article, which touts drank™ as the category leader and face of the relaxation beverage category, goes on to peg the category as receiving, "increased media and blog coverage, alerts by trend spotters and thought leaders, and an-ever growing mass of companies making and marketing relaxation drinks."

Pioneering the growth of the relaxation beverage is drank™, the world's first extreme relaxation beverage™, a 16 ounce grape flavored drink comprised of melatonin, valerian root, and rose hips designed to naturally relax and calm the consumer. According to the article, drank™ is the perfect alternative for "beer and wine drinkers who haven't been yet been turned on to the concept of a non-alcoholic" beverage that provides similar relaxing effects minus the inebriation.

"Beverage Spectrum is one of the must-reads if you going to have your finger on the pulse of the beverage industry," said Bianchi. "I am honored and humbled by their decision to feature our company on the cover of the magazine, and look forward to increasing our role and visibility as the industry leader for relaxation beverages. It is sources like these and others that fuel my creativity and keep me passionate about the beverage industry. I start my day sipping coffee and reading up-to-the-minute industry news and info on BevNet.com.  Their extensive knowledge of beverage categories and eye for hot trends further validates all of the efforts that my staff and I have put forward."

Making the cover of Beverage Spectrum comes just days before Bianchi addresses soft drink industry leaders at the InnoBev 6th Global Soft Drink Congress, March 9 - 11, 2010 in Istanbul, Turkey. Bianchi, who has quickly become a sought-out industry guru and renowned innovator in the United States beverage industry, will host a session entitled "Health Through Science: Drank For Relaxation" on March 11, 2010. During his presentation, Bianchi will discuss innovation in the functional beverage category and the driving forces behind the relaxation beverage trend.  

When the concept for drank™ extreme relaxation beverage took root in early 2008, an army of energy drinks were vying for prized market share in the hottest cold beverage trend in the United States. Rather than joining the masses, drank™ has changed the game. With a slogan of "slow your roll™," drank™ is the antithesis in the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank™ has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root. Since, drank™ has been featured by scores of national magazines and newspapers as well as appearing on The Tonight Show with Conan O'Brien, Good Morning America, The Today Show, and The View.

For more information, visit www.drankbeverage.com or call 877-DRANK-02, or follow the brand on Twitter – www.twitter.com/slowyourroll.  

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank™.  Dubbed the world's first extreme relaxation ™ beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected]  

SOURCE Innovative Beverage Group Holdings, Inc.