drank(TM) Extreme Relaxation Beverage(TM) Secures Coveted Shelf Space at Popular Convenience Store Chain Circle K

Jan 07, 2010, 09:27 ET from Innovative Beverage Group Holdings, Inc.

HOUSTON and PENSACOLA, Fla., Jan. 7 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced that mega convenience store chain, Circle K, will be selling its extreme relaxation(TM) beverage, drank(TM) in stores across Alabama, Louisiana, Mississippi, Tennessee and in the Florida panhandle.

For more than 50 years, Circle K has been one of North America's most popular and successful convenience stores operators. Today, there are more than 3,000 Circle K stores across the USA and over 4,000 international locations.

When the concept for drank(TM) relaxation beverage took root in early 2008, an army of energy drinks was vying for prized market share in the hottest cold beverage trend in the United States. Rather than join the masses, drank(TM) has changed the game. Armed with the battle cry "slow your roll(TM)," this lightly carbonated beverage promises relaxation -- not energy -- through its carefully formulated infusion of melatonin, valerian root and rose hips. Only one year later, this original concept from Houston-based Innovative Beverage Group has turned the market upside down, propelling the beverage into a solid profit generator for distributors and retailers alike.

"Having been featured in scores of magazines and newspapers as well as on the Tonight Show with Conan O'Brian and Good Morning America, drank(TM) popularity continues to grow, making it essential to work with major retail chains like Circle K to ensure that our fans can easily locate drank(TM)," said Peter Bianchi, CEO of Innovative Beverage Group and creator of drank(TM). "As such, securing shelf space at Circle K has been a top priority for our roll-out strategy and an agreement that we are proud to announce to our fans throughout the south."

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis in the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

For more information, visit www.drankbeverage.com or call 877-DRANK-02. or follow the brand on Twitter - www.twitter.com/slowyourroll.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email drankpr@beckermanpr.com

SOURCE Innovative Beverage Group Holdings, Inc.