Dream Deal for M2 Retail Solutions: Bang & Olufsen Forms Strategic Partnership With M2 in Opening Stores

Jun 24, 2013, 04:00 ET from M2 Retail Solutions

RYDÖBRUK, Sweden and COPENHAGEN, Denmark, June 24, 2013 /PRNewswire/ --

Bang & Olufsen chooses Sweden's M2 Retail Solutions as its store fitting partner. M2 will make drawings, build and deliver all interiors based on the newly set design to most Bang & Olufsen stores in the world. The landmark contract is important from financial, image and growth perspective for the Halland based company, which is expected to recruit and expand ahead of the forthcoming year.

     (Photo: http://photos.prnewswire.com/prnh/20130624/621789 )


The Danish retailer Bang & Olufsen currently operates approximately 850 retail stores worldwide, and the new store fitting concept will be applied to both new and existing stores.

"We are extremely proud to have Bang & Olufsen on board as a client. This deal is a testament to our competence, and reward for our single-minded focus on partnering premium, luxury brands looking to establish on international markets," said Björn Jernberg, M2 Retail Solutions.

Renowned for its design and exclusivity in the consumer electronics sector, Bang & Olufsen currently has resellers based in more than 70 countries. The first store fitted with the new retail concept is the recently opened Bang & Olufsen flagship store on Ströget, Copenhagen.

"M2 has extensive experience setting up retail stores and has played a key role in the launch of our new retail concept", commented Niels Erik Haug-Larsen,  Bang & Olufsen's Director of Retail Network Development.

For M2 Retail Solutions - a leading global player in retail store establishment - the new partnership has further significance.

"Achieving growth is not within everyone's reach in Sweden today. Our global presence and operations make it possible for us to follow our clients to wherever markets are expanding. As a result, we are able to secure jobs back home in Sweden as well as hopefully even creating new positions, both internally and further down the supplier chain," added Jernberg.

M2 Retail Solutions provides comprehensive solutions for global premium retail store establishment - from designing retail store concepts to turnkey stores. Established in 1935 in Rydöbruk, outside Halmstad, the company has offices located in Sweden, Denmark, China and Hong Kong. Over the last fifteen years, M2 Retail Solutions has handled retail design and shopfitting projects for over 2,000 retail stores and 1,500 shop-in-shops in more than 70 countries. The company has around 70 employees and an annual turnover in the region of SEK 150 million.

For more information, please contact:
Björn Jernberg, Marketing Director, M2 Retail Solutions, tel +46-735-229-112, bjorn.j@m2retailsolutions.com
Morten Juhl Madsen, Bang & Olufsen, MJM@Bang-Olufsen.dk

SOURCE M2 Retail Solutions