Dream Job for an 18 to 25-year-old Launches in Mississippi

JACKSON, Miss., April 6 /PRNewswire/ -- Currency Marketing and the Mississippi Credit Union Association (MSCUA), representing 21 participating credit unions have partnered to roll out the successful Young & Free program in Mississippi. Mississippi joins Alberta, Texas, South Carolina, Alabama and Tennessee to become the sixth Young & Free region in North America.

"Young & Free credit unions to date have been single credit unions representing a small section of it home state or province," states Tim McAlpine, President and Creative Director at Currency Marketing, "It's exciting to see a group of credit unions embrace Young & Free and make this program truly state-wide. This unheard of cooperation amongst a group of credit unions will make Young & Free Mississippi a huge success." Currency launched the inaugural award-winning Young & Free Program in October 2007.

MSCUA CEO, Charles Elliott, adds, "I am excited to see Mississippi credit unions cooperatively working together to ensure their future by reaching out to a critical new generation of potential members. Young & Free provides credit unions with the greatest opportunity for success in reaching young adults by utilizing social media instead of solely traditional media. The ultimate goal of Young & Free Mississippi is to help our credit unions connect with young adults and to help us understand how we can serve the under-25 Mississippi crowd better than any other financial institution."

How the program works:

• Interested 18-25 year olds prepare a 60-second YouTube video, write a blog post and complete a personal application form at http://YoungFreeMississippi.com. Deadline for applications is Monday, May 10, 2010.
• Everyone can watch and participate as the applicants are narrowed down to three finalists.
• Site visitors will vote for the finalist they think should be the winner starting Friday, May 14, 2010.
• The winner will receive a full-time contract at a competitive annual salary, a MacBook Pro laptop computer, an i-Phone with paid contract and an HD video camera with mic. An i-Pod Touch will be awarded to each of the other two finalists.

About The Credit Unions of Mississippi

Credit unions are financial institutions that serve groups of people sharing something in common, such as where they work, live or go to school. Owned by the people who use their services (members), credit unions are the consumer-friendly banking choice. Deposit accounts at Mississippi credit unions are insured up to $250,000 by the National Credit Union Administration (NCUA), a U.S. government agency. MSCUA is the official trade association for Mississippi's 90 credit unions serving

SOURCE Mississippi Credit Union Association