DrinkAdvisor: the Best Recipe for Digital Promotion of Bars and Nightclubs
LONDON, March 31, 2015 /PRNewswire/ -- What the owners of any business want is to increase revenue by providing their customers with the best service possible. To do this, customers need to know about your business, and the key hinges on your ability to market it properly. Today, owners of bars and nightclubs have a variety of effective ways of promoting their venues. In addition to well-established offline channels, bar owners also need to understand the importance of digital platforms.
Photo - http://photos.prnewswire.com/prnh/20150330/195214
Photo - http://photos.prnewswire.com/prnh/20150330/195215
DrinkAdvisor's Barkeeper Promo Platform was designed as a unique marketing tool for bar owners, making their venues more visible on the party radars of smartphone users and giving them control over their venue's public pages.
Currently bar owners can manage and handle their digital venue page, create a profile for drinking spot, update information details, and even tag a signature cocktail. The last one can be the seal of quality that gives customers the chance to get the very best out of the venue.
Special metrics based on high-tech service can help bar owners keep the situation on their radar, so that every time someone clicks the venue's Like button, position in the App becomes higher. The venue's position in the city can be tracked in real-time in the online office, showing how popular the spot is. This ranking is vital as it can put the venue in the Top-list for customers looking for a place to go.
Barkeeper helps to hold the customer's interest by keeping them in the loop. Such service sections as Events and Deals were created to promote daily food, drink deals, and entertainment events in real-time. Also it is possible to target audiences by promoting events to locals that have subscribed to the venue and even to those who have never visited the spot before. Every time an event or deal is published, users get a push notification to their phone.
DrinkAdvisor is a powerful tool for driving guests to venues, as well as for getting useful feedback about spots. Besides publishing comments, guests can also download photos of their favorite cocktails. This tool helps to find out customers' preferences and see what people really appreciate in order to promote it via Barkeeper.
When it comes to marketing venue, the importance of digital tools shouldn't be forgotten. To promote a venue like a pro, it is necessary to use tools of the Digital Age and attract tech-savvy consumers that have never been reached before. The sweet garnish of this recipe is the opportunity to be popular throughout the world for the price of a few cocktails.
About DrinkAdvisor®
DrinkAdvisor, the bars and drinks guide for frequent travelers and locals, is a free application for iOS http://bit.ly/1FShWQG and Android http://bit.ly/1L4k8Yr, reviewed and rated by users worldwide in over 210 cities in 70 countries.
Contact:
Tekucheva Ekaterina
PR Director
Email
+44 20 8 1234 640
www.drinkadvisor.com/
The full press release version and Hi-Res photos can be accessed at http://bit.ly/1LA0RBT
You can check Barkeeper here http://bit.ly/1EJy5YW
To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/drinkadvisor-the-best-recipe-for-digital-promotion-of-bars-and-nightclubs-300058098.html
SOURCE DrinkAdvisor
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