WILTON, Conn., Sept. 14, 2011 /PRNewswire/ -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAM), a leading developer and marketer of beverage products, announced today that it has appointed Glazer's Distributing for KAH Tequila in the markets of Arizona, Texas, Oklahoma, Kansas, Louisiana, Arkansas, Iowa, and Indiana. The Company is currently rolling out KAH Tequila nationally.
KAH Tequila was designed to pay reverence and honor to Mexico and its people. Its bottle and spirit are reflective of Day of the Dead, the 3,000 year-old Meso-American ritual honoring deceased loved ones. KAH's unique packaging, in turn, is inspired by traditional Calaveras used in Dia de los Muertos rituals to symbolize death and rebirth. The word KAH translates to "life" in the ancient Mayan language. Every bottle is an individual, hand-crafted work of art, not two bottles are the same. While the bottle captures that enduring spirit, so does the Tequila inside, as KAH's distillers transform hand-selected 100% Blue agave into lively Blanco, Reposado and Anejo varieties that are both certified organic and Kosher.
Drinks CEO Patrick Kenny stated, "We are very excited to be distributing our products through Glazer's Distributing. KAH Tequila is an innovative product with exciting high quality tequila that retailers want. Its point of difference and packaging combined with great tequila create incremental retail sales and as importantly incremental profits. Glazer's professional sales and distribution team will have a significant impact on our sales as we expand in these markets. Product will begin to ship to Glazer's in the coming week."
Drinks Americas recently announced that prior to the appointment of Glazer's, sales had reached $500,000 in the first month of the current quarter. In June, Worldwide Beverage Imports licensed the sales and distribution rights to Drinks Americas for KAH Tequila, Ed Hardy Tequila and Agave 99 Tequila.
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June, the Company entered into a licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH Tequila, Ed Hardy Tequila, Agave 99 Tequila, Mexicali Beer, Red Pig Ale, Rio Bravo Beer and Chili Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.
Glazer's, one of the country's largest privately held companies, currently operates in 11 states, and is one of the nation's largest wholesale distributors of wine, spirits, and malt beverage products. The third-generation family business was founded in Dallas in 1933. For more information, please visit our website at www.glazers.com.
Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.
Drinks Americas, Inc.
SOURCE Drinks Americas Holdings, Ltd.