Drinks Americas Announces the Appointment of Young's Market Company in Pacific Northwest and Rocky Mountain Control States for KAH Tequila

WILTON, Conn., Sept. 20, 2011 /PRNewswire/ -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAM), a leading developer and marketer of beverage products, announced today that it has appointed Young's Market Company for KAH Tequila, Agave 99 Tequila and Ed Hardy Silver Tequila in the states of Washington, Oregon, Idaho, Utah, Montana and Wyoming.  Young's Market will also distribute the brands in Alaska. 

Drinks Americas recently announced that sales had reached $500,000 in the first month of the current quarter. Sales have continued to be generated in the second month of the quarter. In June, Worldwide Beverage Imports, LLC licensed the sales and distribution rights to Drinks Americas for KAH Tequila, Ed Hardy Silver Tequila and Agave 99 Tequila.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June, the Company entered into a licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH Tequila, Ed Hardy Silver Tequila, Agave 99 Tequila, Mexicali Beer, Red Pig Ale, Rio Bravo Beer and Chili Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

About Young's Market:

Young's Market Company was founded in 1888 and is one of the oldest continuously operating companies in the United States. In the 68 years since Young's Market Company decided to engage exclusively in the sale and distribution of wine and spirits, it has grown from a relatively small local distributor servicing Southern California to the fourth largest wine and spirits distributor in the United States. Young's currently has operations in California, Hawaii, Oregon, Washington, Alaska, Idaho, Utah, Montana and Wyoming.

For more information about Young's Market Company, please visit their website at http://www.youngsmarket.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT:
Charles Davidson
Drinks Americas, Inc.
203-762-7000

SOURCE Drinks Americas, Inc.