Drinks Americas (DKAM) Announces Statewide Distribution in Alabama

Dec 03, 2013, 12:08 ET from Drinks Americas Holdings, Ltd.

LOS ANGELES, Dec. 3, 2013 /PRNewswire/ -- Drinks Americas (OTN: DKAM) a leading U.S. broker for authentic Mexican craft beers announces a statewide distribution deal with United-Johnson Brothers of Alabama, LLC. United-Johnson Brothers is the largest wine wholesaler in Alabama, serving nation-wide business and independent stores alike. United-Johnson Brothers is proud to distribute products to all types of businesses. Generally, the types of businesses we serve break down as:  Convenience, Chain, Package/Specialty Stores, On Premise and Military.

(Photo: http://photos.prnewswire.com/prnh/20131203/NY26893 )

The Day of Dead line from Cervecaria Mexicana has been an amazing addition to our portfolio at United-Johnson Brothers of Alabama.  Not only are the labels eye-catching to the average consumer, but also the quality of the beer has exceeded consumer expectations.  Since its release on the 23rd of August, our sales team has sold 413 cases throughout the state.  Currently available from the brewery are a Blonde, Hefeweizen, Amber Ale, Pale Ale, India Pale Ale and Porter.  The most popular is the "Hop On or Die" India Pale Ale, which appeals to both those that enjoy IPA's, and to those who are looking to expand their palate. 

"Nationwide, there has been a growth in craft beer sales in both on and off premise sales.  In 2013, restaurants reported a growth of 2.5% in craft beer sales, and an overall growth of 14.4% in this category.*  I am excited to say that our company is following and exceeding that trend with all of our labels, and especially with the Day of Dead line, commented Bridget Shrader, CSW, Specialty Ambassador, United-Johnson Brothers of Alabama.

The Mission of United-Johnson Brothers of Alabama, LLC is to be the most successful corporation in the beverage distribution industry.  In order to be considered the most successful, United-Johnson Brothers is committed to achieving:  The highest levels of service, education and salesmanship consistent with all existing laws and regulations.

Drinks Americas mission is to identify and invest the majority of our brand-building resources on those with the greatest growth potential such as Day of the Dead Craft Beer.

About Drinks Americas Holdings (OTN: DKAM)

Drinks Americas is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states and is on target to be the leading broker for this growing category in each of the markets in which it operates. All the beers are brewed in Mexico's third largest brewery, Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art processes, fermentation and aging systems. Drinks Americas leading premium authentic Mexican beer brands includes specialty craft beer Day of the Dead, Mexicali™, Rio Bravo™, Crazy Pig™ and Chili Devil™. Drinks Americas (DKAM) brands continues to forge strong connections with consumers through some of the largest retailers and restaurants in the country.

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Investor Contact: Tim Owens 714-310-8102

SOURCE Drinks Americas Holdings, Ltd.