Drinks International Ranking: Concha y Toro is the Most Admired Wine Brand in the World

SANTIAGO, Chile, Sept. 7, 2011 /PRNewswire/ -- The global wine brand Concha y Toro was awarded this important distinction in a comprehensive survey made by the prestigious British magazine Drinks International. The August edition of the magazine publishes the "World's Most Admired Wine Brands" ranking, where the Chilean Concha y Toro obtained the top position in the list, being nominated the most number of times and surpassing long-established brands like Torres, Vega Sicilia, Antinori, Penfolds and Jacob's Creek, to mention just some.

In recent years, Concha y Toro's position as an industry leader has become established. However, this is the first time it has been recognized and admired by some of the most influential figures in the wine business.

Methodology of the survey

This ranking's methodology consisted of a survey of 60 industry personalities at the global level, including Masters of Wine, critics, buyers, educators and analysts.

The judges, who were  unrelated to any of the brands ranked, voted based on the following criteria: the wines should be of a consistent and improving quality, wines should reflect their region or country of  origin, that respond to the needs and tastes of their target market,  that have good marketing and are attractive to a wide public.

"The fact that this survey has been conducted by such a highly regarded group of industry experts gives this survey a special relevance and great backing. We are especially proud of this distinction because it touches on our most important mission, which is to produce wines of quality that reflect their origin. We have worked with this orientation for years and it reflects our company's commitment", said Eduardo Guilisasti, chief executive officer of Concha y Toro.

The editor of the supplement Graham Holter said: "the Drinks International's Most Admired Wine Brands project was conceived as an opportunity to salute the producers whose products have done the most to put regions on the map, to popularize wine drinking and to spread best practices throughout the industry."

Ranking : Top 10 World's Most Admired Wine Brands

Further information:

• Drinks International is a publication established in 1969.  It is the only magazine exclusively dedicated to the international wine, spirits and beer markets. It provides useful information to readers with respect to news, recent project developments and trends in the world's drinks industry, editorials, market reports, and analysis and opinion columns.
• It has a circulation of plus 50,000 copies which are distributed in 67 countries (worldwide) at international fairs and seminars such as Prowein, Vinitaly, Vinexpo, TFWA Cannes (audited by ABC, an external company that certifies its distribution annually http://www.abc.org.uk ).

The jury members included personalities like Justin Howard-Sneyd MW, global wine director de Direct Wines; Dan Jago,  beer, wines and spirits director of Tesco; Charles Metcalfe, conference speaker, author and jury-member of international competitions; Stephen Rannekliev, analyst at Rabobank; and Neil Barker, commercial director for the UK and Ireland of Foster's Group.

http://www.drinksint.com
http://www.conchaytoro.com

SOURCE Vina Concha y Toro S.A.