Droga5 Announced as New Advertising Agency Partner for Hennessy Cognac

NEW YORK, April 12, 2011 /PRNewswire/ -- Hennessy cognac has named Droga5 as its advertising agency of record.  Droga5, the award-winning New York-based creative and strategic collective, will work closely with Hennessy's in-house marketing team on new communications for the legendary spirits brand.

"I am delighted to be working with Droga5 on the development of the next stage of the Hennessy brand's legendary history," said Graham Boyes, Executive Vice President of Brands at Moet Hennessy USA.

Droga5 Chief Executive Officer Andrew Essex said, "Hennessy is one of the most distinct and beloved brands of all time. You'd be hard pressed to find a brand that has endured as long that still remains so relevant. We're looking forward to helping them enjoy another two hundred years of success."

About Hennessy

Hennessy Cognac, the No. 1-selling cognac in the world, is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Hennessy Privilege, Hennessy X.O, Hennessy Paradis and Richard Hennessy. For more information, please visit the company's website at hennessy.com.

About Droga5

2010 Advertising Age Agency A-List winner Droga5 is the independent New York-based firm headed by former Publicis Worldwide Creative Chairman David Droga. The award-winning agency, which was founded in 2006, counts as its clients Coca Cola, Bing, Kraft, Activision, Unilever, Method, UNICEF and the New Museum of Contemporary Art, among others. For more information, please visit the company's website at www.Droga5.com.

SOURCE Droga5