NORTH ADAMS, Mass., April 13, 2015 /PRNewswire/ -- The local youth-run lifestyle company NAMApparel, managed by the students of Drury High School's E3 Academy, have expanded their "Find It Love It" product line with a new promotional travel mug. NAMApparel will unveil the drinkware on Wednesday, April 15, 2015, with a walk through downtown North Adams, Massachusetts to present the new product to local businesses.
Through E3, a competency-based alternative program, NAMApparel developed the travel mug to promote the City of North Adams using the tag line, "It's Gonna Be a Great Day." They have developed products, logo and tag line to inspire residents and visitors to enjoy life in North Adams. Previously, NAMApparel created a line of shirts and hoodies.
As part of an E3 unit on business and entrepreneurship, the students learned the importance of buying locally. NAMApparel's business plan centers on a "buy local" approach. Products are designed by local students, sourced and sold by local businesses, and offered at local retail establishments, including the Berkshire Emporium. As a non-profit organization, all of NAMApparel's revenues are reinvested into the business.
NAMApparel's Nicole Cooper said the product line enables young people to put their ideas into the North Adams community and make a positive difference. "We are the future of North Adams, and we are using our voices and our actions to help change this City in a positive way," said graduating E3 senior Hannah Levesque.
The walk will begin at Desperado's Mexican Restaurant on Eagle Street, North Adams, MA at 10:30 am. For questions, contact NAMApparel by E3 at [email protected] or call 413-662-3275.
About E3 Academy
E3, which stands for effort, employability and essential skills and knowledge, was created as part of Drury High School's competency-based curriculum. The program features a non-traditional classroom setup for students at risk of leaving school. For more information please call 413-662-3275. Drury High School is located at 1130 Church St, North Adams, MA 01247. Like them on Facebook at https://www.facebook.com/namapparelbye3
SOURCE Drury High School