Dry Shampoo Market to Record 13.97% of Y-O-Y Growth Rate in 2021 |Kao Corp - One of the Leading Companies offers Dry Shampoo through its brand Essential| Technavio

• Total Pages: 120
• Companies: 10+ – Including Henkel AG and Co. KGaA, Kao Corp., Kose Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group among others.
• Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape; COVID impact & recovery analysis
• Segments: Product (regular dry shampoo and natural and organic dry shampoo) & Distribution channel (offline and online)
• Geography: North America, Europe, APAC, South America, and MEA

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According to the recent market study by Technavio, the Dry Shampoo Market is expected to increase by USD 1.21 billion from 2020 to 2025. However, the growth momentum is likely to decelerate at a CAGR of 11.48%. The report provides a detailed analysis of drivers & opportunities, top winning strategies, competitive scenario, future market trends, market size & estimations, and major investment pockets.

33% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for dry shampoo in North America.

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Vendor Insights-

The Dry Shampoo Market is fragmented, and the vendors are deploying growth strategies such as focusing on product delivery through multiple distribution channels to compete in the market.

 For Instance, Kao Corp - one of the leading companies offers dry shampoo through its brand Essential.

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Regional Market Outlook
The Dry Shampoo Market share growth in North America will be significant during the forecast period. US and Canada are the key markets for dry shampoo in North America. Market growth in this region will be faster than the growth of the market in the South American and MEA regions. Dry shampoo products have gained the attention of consumers due to their instant results and other benefits. This will facilitate the dry shampoo market growth in North America over the forecast period.

Download our FREE sample report for more key highlights on the regional market share of most of the above-mentioned countries.

Latest Drivers & Trends Driving the Market-

• Dry Shampoo Market Driver:
• Product Innovation Leading to Product Premiumization:

The key factor driving growth in the dry shampoo market is product innovation leading to product premiumization. Dry shampoos are an emerging product innovation that eliminates the use of water and are available for all hair types in the market. The use of regular shampoo to wash hair daily can cause damage as the natural oils are stripped from the hair cuticles. Vendors are focusing on launching dry shampoos with multifunctional benefits as value additions to meet consumer needs. The addition of extra benefits to the product leads to product premiumization.

• Dry Shampoo Market Trend:
• Growing Adoption of Personalized Home Salon Services:

The growing adoption of personalized home salon services is another factor supporting the dry shampoo market share growth. Personalized home salon service is an emerging trend in developed regions such as North America and Europe. Over the last decade, the number of players that offer mobile app-based home salon services has proliferated in the market. Using these mobile apps, customers can avail salon services at home. Such service providers prefer to offer hair treatment solutions with minimal usage of water and use products such as dry shampoos.

Find additional information about various other market Drivers & Trends mentioned in our FREE sample report.

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SOURCE Technavio