Drybar Launches Baby Buttercup

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Jun 17, 2016, 10:55 ET

IRVINE, Calif., June 17, 2016 /PRNewswire/ -- Drybar announces the arrival of its newest (and cutest!) product, Baby Buttercup. The mini-me to the company mascot, full-size Buttercup Blow-Dryer, this small but mighty travel dryer is being toted as the ultimate travel companion, perfect for occasions when you're away from home but still want perfect, Drybar hair!

Small but no less efficient, Baby Buttercup holds the power and speed of a large dryer in an easy-to-pack, portable size. Just fold it up, toss it in its cute travel bag, throw it in your carry on, and go!

"It has taken us almost 3 years to launch our travel dryer as I was on a crusade to make Baby Buttercup better and stronger than any travel dryer out there," said Alli Webb, founder of Drybar. "As an avid traveler myself, I am constantly in need of a great blowout while I'm on the road. Baby Buttercup is packed with the same amazing technology as Buttercup, in a compact size. It may only weight 13 ounces, put it packs quite a punch!"

In fact, this little powerhouse boasts a powerful motor, two temperature settings and a "cool shot" button, plus the same shine-increasing, frizz-reducing Ionic technology as its larger full-size counterpart.

Of course, Baby Buttercup travels with humor and style, folding easily into a canvas bag that reads, "I'm full of hot air!"

Baby Buttercup retails for $135 US and $169 CAN and is available online at www.drybar.com, in Drybar stores, and at Sephora, Nordstrom, and select Ulta and Bloomingdale's locations.

Drybar's award-winning line of 37 professional hair styling products and tools are creatively named within the pervasive bar theme. From Hot Toddy Heat & UV Protectant to the Half Pint Ceramic Brush and The 3-Day Bender rotating curling iron, each has been carefully tested and tweaked by Drybar's founder and professional stylist Alli Webb, along with 3,000 Drybar stylists and so many of their 1,000,000+ clients.

About Drybar:
Drybar is based on a simple philosophy: Focus on one thing and be the best at it. For Drybar, that's blowouts. The idea was a natural one for curly-haired founder Alli Webb, a longtime professional stylist, who grew tired of overpaying for blowouts at traditional salons. Named one of the top "100 Brilliant Ideas" by Entrepreneur Magazine and one of New York Magazine's Boom Brands, Drybar is on track to have over 70 retail locations by the end of 2016. The brand will continue adding to its popular line of hair styling products & tools sold both online and in its own shops, as well as at Sephora and Nordstrom in the U.S. and Canada, and select Ulta Beauty and Bloomingdale's doors nationwide. "The Drybar Guide to Good Hair For All," the first book by Alli Webb, will be published in October 2016 by Abrams Publishing.

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SOURCE Drybar