DSW Curates Shoe Collection with Tony® Award-winning Broadway Musical Kinky Boots; Partial proceeds being donated to Broadway Cares

COLUMBUS, Ohio, Dec. 10, 2014 /PRNewswire/ -- DSW Inc. (NYSE: DSW) has partnered with Broadway's Tony® Award-winning Best Musical - Kinky Boots, to launch an exclusive capsule collection to be sold at DSW's 34^th Street store in New York City. The Kinky Boots Collection was curated in the spirit of the show and celebrates the power that comes with self-expression and being true to yourself.  The collection takes its cue from the show's larger-than-life costumes and iconic boots, and has something for everyone with styles ranging from vibrant heels to fringed boots.

"Kinky Boots is a musical about the rewards that come with accepting others and being true to who you are. It's about self-discovery and self-expression. At DSW we value individual style and cherish the diversity of our Shoe Lovers. We know they like to express themselves through their footwear, so this partnership just made sense," said John Aylward, Senior Vice President of Marketing for DSW.

For every pair sold from the collection, DSW will donate $10 directly to Broadway Cares/Equity Fights AIDS, one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. Plus, customers who make any purchase at DSW's 34^th Street store December 8–January 3 will earn a $25 "Kinky Kash" gift card that they can use towards tickets to see Kinky Boots on Broadway (while supplies last). DSW and cast members from Kinky Boots also created a behind-the-scenes video to kick off the partnership and show off some of the collection's shoes: http://bit.ly/1s1SKPR

About DSW:
DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer footwear and accessories for women, men, and kids. As of December 9^th 2014, DSW operates 431 stores in 42 states and operates an e-commerce site, http://www.dsw.com, and a mobile site, http://m.dsw.com, and an interactive mobile app. DSW also supplies footwear to 371 leased locations in the United States. DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future purchases and receive exclusive offers. For store locations and additional information about DSW, visit http://www.dswinc.com. Follow DSW on our blog at http://www.DoYouSpeakShoeLover.com, on Facebook at http://www.facebook.com/DSW, and on Twitter at http://twitter.com/DSWShoeLovers.

About Kinky Boots:
Kinky Boots, the smash hit musical based on a true story, tells the uplifting and heartwarming tale of Charlie Price, a young man reluctantly taking over his family's struggling business. Charlie meets and finds inspiration in Lola (played by Tony Award-winner Billy Porter), and together, the unlikely pair finds that they have more in common than they ever dreamed possible… proving that you change the world when you change your mind  The winner of six 2013 Tony Awards, including Best Musical, Kinky Boots features a Tony Award-winning score by pop icon Cyndi Lauper, a book by Tony Award-winner Harvey Fierstein, and direction and choreography by Tony Award-winner Jerry Mitchell.  For more information please visit: http://kinkybootsthemusical.com/.

About Broadway Cares
Broadway Cares/Equity Fights AIDS is one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $250 million for essential services for people with AIDS and other critical illnesses across the United States.

Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide and is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women's Health Initiative and the Al Hirschfeld Free Health Clinic. For more information, please visit Broadway Cares online at broadwaycares.org, at facebook.com/BCEFA, at twitter.com/BCEFA, at youtube.com/BCEFAtv, at pinterest.com/BCEFA and at instagram.com/BCEFA.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/dsw-curates-shoe-collection-with-tony-award-winning-broadway-musical-kinky-boots-partial-proceeds-being-donated-to-broadway-cares-300006885.html

SOURCE DSW Inc.

Related Links

http://www.DSWinc.com