Duckback™ Rebranding Initiative Invites Customers to 'Live the Outdoors!™'

After 20 years, leading wood and concrete coatings manufacturer refreshes its top brands, Superdeck® and Mason's Select®

Oct 29, 2010, 08:00 ET from Duckback

CHICO, Calif., Oct. 29 /PRNewswire/ -- There is no better feeling than spending time outside, enjoying the beauty of nature and the sense of freedom that it instills. Whether laughing with friends as you barbecue on your patio or experiencing the last glow of a summer sunset from your favorite deck, these are the moments that mark life at its best. These are the moments that Duckback has captured in its recent rebranding.



Duckback is thrilled to reveal a new and enhanced brand positioning initiative, introducing a whole new look and feel around its already established brands – the first such initiative in over 20 years. This brand refreshment is driven by a new theme designed to fortify the position Duckback holds with its current customer base and to attract new customers with a fresh, vibrant appearance alongside a message that focuses not only on the product itself, but the product in its environment.

The new visuals and theme-oriented ideas are designed to retain key brand values and identity while simultaneously generating excitement and an innovative positioning of the Duckback brands Superdeck® and Mason's Select®. "The rebranding is a result of an aggressive re-evaluation on how we reach consumers in various markets and we are very proud of the end product," adds Vice President of Sales and Marketing, Steve McGarr.

Duckback brand premium quality stains and sealers are designed to help you get more from the time that you spend outdoors. Its innovative products for exterior wood, concrete and composite surfaces have been expertly formulated to protect and beautify the surfaces that create an outdoor space. Safe and easy to apply, all Duckback products deliver professional quality results and add dimension and sheen to outdoor surfaces.

Duckback offers consumers and contractors high value while generating above average profit margins with excellent sell through for retailers. McGarr adds, "By offering the highest quality products distributed through independent retailers, our products have a premium status in the marketplace. With the rebranding initiative underway, we'll have a premium look to match."

With an expansive array of products from which to choose, customers are sure to find a Duckback solution that is right for their project, creating the perfect setting that allows them to "Live the Outdoors!™"

About Duckback™

Duckback Products, founded in 1989, is a leading manufacturer of premium quality coatings for wood and concrete sold under the nationally recognized brands of Superdeck®, a full line of beauty enhancing wood stains, and Mason's Select®, Duckback's unique line of acrylic concrete stains and sealers.

Duckback Products − oil based and water based transparent wood stains, specialty wood finishes and acrylic concrete stains and sealers − enhance, beautify and protect a wide array of surfaces ranging from decks, fencing, siding, log homes, outdoor furniture, sidewalks, patios and garage and basement floors.

Offering the finest contractor grade products, Duckback holds a premium status in the marketplace with an ongoing focus on research and development and commitment to using the highest quality ingredients distributed through independent retailers.

SOURCE Duckback