Ducker Worldwide Announces Acquisition of Proprietary Strategy Planning System

TROY, Mich., March 10 /PRNewswire/ -- Joanne Ulnick, Managing Partner, CEO of Ducker Worldwide today announced the acquisition of the proprietary StrategyPATHS® strategic decision-making system. StrategyPATHS® is a dynamic fact-based system of strategic decision-making that harnesses the power of collaboration. With the ability to customize each module to meet each client's needs, the team-based decision system helps leading-edge businesses build bold strategies that create value in complex markets. This proprietary system will advance Ducker's global service offering extending its strategic market research, analysis, and financial advisory services into strategy development and implementation.

"Great companies execute better because their decision systems are inherently more strategic," said Dr. Gilbert D Harrell, Professor of Marketing, Eli Broad Graduate School of Management at Michigan State University. With this in mind, Dr. Harrell developed the StrategyPATHS® system to build bold strategies that create outstanding value. "Competition is business to business, not function to function, so the key to strategy development is to get strong leaders working together with analytical tools that facilitate creative new strategy deployment rather than incremental efficiency-minded tactics." The system has been successfully implemented in several industries with global organizations such as American Axle & Manufacturing, Kodak, AAR Corporation, Masco, UPS, General Motors, Delphi, Westinghouse Process Control and others.

Ulnick also adds, "StrategyPaths® applies a methodical approach to strategic decision making while being intuitive and efficient. This is the first strategic planning system that works equally well for total organizations, for divisions, for brands, and for new innovations. Its power is derived from a clear line of sight to the market that engages leaders in fact-based collaboration and challenges executives and leadership teams to aggressively position their businesses to win."

According to Christopher C. Fisher, Managing Partner of Ducker Worldwide, "The acquisition of StrategyPATHS® is exciting because we recognize it as state-of-the-art in strategy development methodology that ties closely to our market research and intelligence business. Unlike other strategic planning services which focus on improving a client's plan, this system focuses on improving the client's performance."

The StrategyPATHS® methodology is a dynamic and agile planning process that creates competitive advantages through speed, accuracy and integration into the fabric of the organization. It is unique because of the strategic decision-making mechanisms that facilitate integration across multiple functions to produce totally focused and aligned deployment of strategic resources. Organizations are energized by moving away from incremental efficiency driven plans to true value driven leadership.

About Ducker Worldwide

Since 1961 Ducker Worldwide has partnered with clients to drive success in a global economy through custom research and analysis, strategic consulting and financial advisory services. Clients choose Ducker for its industry expertise, seasoned practice leaders and ability to translate proprietary knowledge into meaningful solutions. Ducker Worldwide offers a unique and powerful combination of market expertise, industry knowledge and strategic market planning to help clients succeed. For more information go to www.ducker.com.

SOURCE Ducker Worldwide