Dudnyk Snares Becky Bodenner as SVP, Creative Director

Jan 08, 2010, 08:45 ET from Dudnyk

HORSHAM, Pa., Jan. 8 /PRNewswire/ -- Dudnyk, the multichannel, healthcare communications agency, today announced the appointment of high-profile, senior creative Becky Bodenner as Senior Vice President, Creative Director. Bodenner will join Barry Schmader, Chief Creative Officer, in leading what many industry leaders point to as one of the best creative departments in the world of pharmaceutical branding.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100108/PH34555 )

"Luring Becky to Dudnyk is integral to our plans to be a world-class communications company," said Frank Powers, President, Dudnyk. "Becky will infuse new energy into our creative and image, propelling us forward in a way that best resonates with key clients in the industry."

Bodenner has spent her career as a copywriter and then Creative Director at some of the industry's top agencies. She was most recently SVP, Chief Creative Officer, and part of the creative management team that helped build Philadelphia-based pharmaceutical agency Dorland Sweeny Jones into the global marketing entity Dorland Global Health Communications. But even given her varied experiences in some very successful agencies, she sees some unique things happening at Dudnyk.

"This is an exciting time for Dudnyk," said Bodenner. "We have an enviable mix of the best of the best with senior staff committed equally to client service and thoughtful growth momentum for the agency. These two engines drive our extraordinary client growth and unprecedented staff longevity, making Dudnyk 'the' destination agency for clients and talent."

About Dudnyk

Dudnyk stands apart from the usual pharmaceutical ad agencies. Independently owned. Multichannel. Specialty-focused. Strategic. Scientific. Creative. Powerful branded and unbranded communications for the pharmaceutical, biotech, and device worlds. Reinventing the way medical marketing and professionals communicate since 1993. dudnyk.com.

    CONTACT:      Marian Cutler