Duff Goldman by Gartner Studios Shows Cool Way To Make Cakes

A new line of cake decorating products designed by Charm City Cakes founder

Jun 09, 2010, 01:49 ET from Gartner Studios

STILLWATER, Minn., June 3 /PRNewswire/ -- Duff Goldman by Gartner Studios is a brand new line of cake mixes and decorating tools designed by Duff Goldman, founder of Charm City Cakes and star of Food Network's Ace of Cakes.  This new line of professional-grade products can take anyone from beginner to big league with its broad range of cake mixes, pans, fondant, icing and creative decorating tools for use at home.

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"If you aren't having fun decorating a cake, it shows," says Duff Goldman.  "I am psyched to make cake decorating accessible to everyone.  Every celebration needs a cake and this stuff makes it easy to have an amazing one."

Finding Fun in Fondant

In a recent survey, Gartner Studios, Inc. found that half of us are not intimidated by the idea of cake decorating in the least.  People worry that cake decorating is time consuming, and that without the right skills and tools, it won't look perfect.

From cake mixes to baking pans, food coloring gels to cake tattoos, Duff by Gartner Studios takes the fear out of cake decorating with high quality products that are easy to use.

"This is an awesome creative outlet that brings together art and food.  I've built my career on an unconventional approach to cakes: having a good time and using tools that may not be considered traditional," says Goldman. "When I was starting out, I wanted to use what the pros used.  I knew what I wanted and when Gartner Studios told me they could make it, I thought it was so cool that now anyone can do what I do at home with these new products."

Duff by Gartner Studios Product Line

With an intense focus on product quality, Duff Goldman spent hours with the Gartner Studios product development team, paying attention to the smallest details. The result: a collection of bakeware and cake decorating products that have never before been available outside of professional bakeries.  Among the products now available are:

  • PREMIUM CAKE MIXES
  • FONDANT
  • FONDANT CUTTERS
  • FONDANT SMOOTHER
  • ICING
  • ICING SPATULAS
  • SPRINKLES
  • 15-PC. DECORATING KIT
  • CAKE TATTOOS
  • CAKE GRAFFITI
  • FOOD COLOR GELS
  • TEXTURE TILES
  • CAKE WIRES

Product Availability

Prices range from $1.99 to $24.99, depending on the product. The complete line of Duff Goldman by Gartner Studios is now available first at over 1,020 Michaels stores in the U.S. and Canada and at www.duff.com, with select items for sale at specialty grocery stores nationwide.

About Duff Goldman and Charm City Cakes

Duff Goldman founded Charm City Cakes in March of 2000.  The bakery is headquartered in a 6,000 square foot cake compound in the Remington neighborhood of Baltimore.  Charm City Cakes has grown to a staff of eleven friends who make cakes, listen to music, and eat a lot of sushi.  For more information, visit www.charmcitycakes.com.  

About Michaels

Irving, Texas-based Michaels Stores, Inc. is North America’s largest specialty retailer of arts, crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,020 Michaels stores in 49 states and Canada and over 140 Aaron Brothers stores. For more information, visit www.Michaels.com.

About Gartner Studios

Gartner Studios, Inc., headquartered in Stillwater, Minn., is a leader in the stationery, party goods and greeting card industry, offering more than 7,000 products through major retailers and specialty stores in North America. Best known for its expansive line of imprintable and customizable stationery products, the company designs, manufactures and distributes stationery and celebration assortments that inspire consumers to celebrate and connect with loved ones - from wedding invitations to party favors to cake decorating supplies for every occasion. Gartner Studios, Inc. divisions include Gartner Greetings, Mara-Mi and Russell+ Hazel. Premier brand licenses include BRIDES and the new Duff Goldman by Gartner Studios.  For more information about the company and its products visit www.gartnerstudios.com.

SOURCE Gartner Studios



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