DuJour Media Group Taps Ashley Parrish as DuJour Magazine's Latest New Hire

The former DailyCandy Editor-in-Chief has been named Chief Digital Officer of the magazine

Jun 03, 2014, 13:22 ET from DuJour Media Group

NEW YORK, June 3, 2014 /PRNewswire/ -- Jason Binn, CEO and founder of DuJour Media Group (http://www.Dujour.com) announced today that digital strategist Ashley Parrish has joined the company as Chief Digital Officer, effective immediately.  Ashley comes to DuJour from DailyCandy where she served as the lifestyle website's Editor-in-Chief.

With the latest expansion to the magazine, DuJour adds to its strong leadership team to continently enhance and ensure its online experience that's as engaging as its print offerings. Ashley Parrish has successfully captured the luxury market and led digital brand strategies for social, web, email, mobile, and video platforms for over a decade, garnering the most respected and prominent awards and accolades along the way.

Before DailyCandy, Parrish was the Content Director for the Women and Teen Networks at Hearst Digital Media where she directed and managed the digital operations of Cosmopolitan, Redbook, and Seventeen magazines. Prior to that she oversaw the Harper's Bazaar and Marie Claire websites.  "I am thrilled to embark on this next chapter of my career. I've been impressed by the creativity and success DuJour has celebrated in two short years and I am looking forward to working alongside their management team and taking DuJour media to the next level," Parrish said of her new post.

Parrish also works as an adjunct professor at her alma mater, New York University, where she teaches a variety of classes including Content Creation for the New Digital Attention Span, How to Write and Edit for the Web, and a Blogging Workshop. "As we enter our third year and have established DuJour as one of the most talked about award winning media companies in the last decade, I am confident that Ashley is the perfect fit to keep our print and digital hybrid business model growing," Binn commented on the onboarding of Parrish.  "Ashley is a star, it's widely known that she has done incredible things with all of the sites she has managed. I am looking forward to having her work with Robin Keller, our Chief Technology Officer as Ashley plays a critical part for Robin's role in managing the technology that helps drive our business forward," says Binn.

Keller's experience in managing the many different technology layers for leading media companies along with the expertise Parrish brings with her will help DuJour continue to expand its capabilities in all areas of the business.  DuJour also recently brought in Digital strategist David Sorenson, former Senior Director of WebMD, who will help Ashley and the rest of the digital team manage online traffic growth and Search Engine Optimization for the magazine's website.

Throughout her career, Parrish has been instrumental in driving record traffic highs across multiple platforms to numerous large-scale lifestyle websites. A veteran of both magazine and digital worlds, Parrish has a proven track record of working across both to increase digital offerings, audience, and revenue. Her expertise in social media, email, web and mobile strategy will be paramount in the expansion of the digital footprint of DuJour.

DuJour is a quarterly lifestyle publication for the highly affluent, chronicling the vibrant worlds of the wealthiest and most inspiring subjects in the world. The magazine, available in print to an audience of 250,000, online at www.dujour.com, and mobile to members of Gilt (www.gilt.com), the ground-breaking retail site, and at Hudson Media newsstands in select markets nationally. Distribution amounts to a controlled circulation of over three million. Created by Jason Binn, DuJour amasses the talents of Editor-in-Chief Nicole Vecchiarelli and a brilliant roster of editors, writers, stylists and photographers. DuJour brings to the forefront stories about fashion, design, food, travel, art, politics et al., with local-market focuses, issue to issue. Awards include: Ad Week 2013 Hot List Reader's Choice - Hottest Newcomer, Min - Editorial & Design Awards 2013 - Best Launch (Print), Min - Editorial & Design Awards 2013 - Best Website, 2012 Webby Award for Best Home/Welcome Page, and The Folio: 100.

SOURCE DuJour Media Group