Dukky Drives Auto Marketers from Zero to Sixty

NEW ORLEANS, March 16 /PRNewswire/ -- As dealerships continue to shut down nationwide, automotive marketing has just been dealt a new lease on life. Dukky, a direct response company that utilizes proprietary social media sharing technology to increase marketers' response rates, has revealed an automotive product designed specifically to enhance performance and the consumer experience, as well as deliver real-time, individual consumer insight. Simply put, Dukky helps drive traffic to dealerships and sells cars.

"Auto marketers do not have to abandon ship or reinvent the wheel. The service they provide remains extremely relevant but it does have to innovate with the rest of the marketing industry. Auto marketers have to play catch-up with the contemporary consumer, who is fast outpacing their adoption of technology," says Jimmy Treuting, CEO of Dukky. "By simply attaching technology such as ours to existing campaigns, marketers can evolve their direct response efforts and adapt to the new reality of the marketing environment."

In a recent campaign with Saturn of Greenville, Dukky applied their innovative technology to 15,000 direct mail pieces sent to area residents, offering $1,000 off a used car purchase. Relying heavily on Dukky's social sharing feature, the campaign resulted in 1,070 leads and 24 cars sold in just 4 days. The dealership's monthly average of cars sold is 29 vehicles.

"In Dukky, we found a way to drive at the front of the pack," says Joe Spadaro of Saturn of Greenville. "In addition to increased reach from the social media share, Dukky's technology delivered individual consumer data and feedback that allowed us to measure real-time effectiveness of the campaign and adapt our marketing tactics for future efforts."

WHY DUKKY?

Seamless Integration of Social Media - Dukky's patented technology significantly improves traditional mediums, such as direct mail, by enabling consumers to share offers with their peers and interact with the brand via social networks, such as Facebook and Twitter.

Real-time Individual Consumer Insight - Dukky's technology and web-service API create a connection between the brand and an individual that starts with interest in an offer and quickly enables feedback to customize the relationship. Rather than drawing broad conclusions on a large group of people, brands can react to the specific feedback of individual consumers.

With clients such as BMW, Ford, and Nissan, Dukky bridges the gap between brand and consumer, improving the customer experience and driving a far greater response than current automotive marketing methods.

ABOUT DUKKY

Dukky was founded by Shawn Burst, a direct marketing professional with over 20 years of traditional experience, who was tired of low response rates, low redemption, high unit cost and lack of tracking available through traditional direct marketing programs.

Dukky is a new, technology-driven organization built for the 21st-century customer using a proprietary process that integrates social media with Personalized URLs, Variable Data Printing, and direct response marketing. Dukky has been proven to increase response rates exponentially with very low cost. In addition, Dukky offers marketers and advertising agencies a dashboard where dynamic analytics measure response, gain valuable consumer insight, and gauge individual social influence, allowing retailers to remarket their product more efficiently. For more information, visit http://www.dukky.com

For media inquiries, please contact Renee Hall at 985.626.5155 or [email protected].  

This release was issued through eReleases(TM).  For more information, visit http://www.ereleases.com.

SOURCE Dukky, LLC