Duncan Hines® Perfect Size: The Ideal Cake for Everyday Occasions

Duncan Hines brings to market the first-of-its-kind cake, just the right size for two to four people, complete with frosting and pan

News provided by

Pinnacle Foods Inc.

Jul 30, 2015, 09:30 ET

PARSIPPANY, N.J., July 30, 2015 /PRNewswire/ -- Duncan Hines®, a portfolio brand of Pinnacle Foods, Inc., today formally introduced its new Duncan Hines Perfect Size platform, offering consumers an ideal baking option to make great-tasting cakes that are perfectly sized to serve two to four people, when a full-size cake is just too much.

"Current cake mixes on the market serve about a dozen people. As a result, people don't bake cakes as much for everyday occasions, because much of the cake ends up being thrown out. To address this, we are launching the Duncan Hines Perfect Size platform, a complete baking kit designed to serve two to four people. The kit includes the mix, the frosting and a disposable pan, everything you need to create special desserts everyday," said Mark Schiller, EVP and President, North American Retail for Pinnacle Foods. "Today, approximately 60 percent of U.S. households are comprised of only one or two people. Duncan Hines Perfect Size addresses this demographic shift, by providing smaller households an ideal baking option."

Perfect Size is not only a new category offering for consumers eager to celebrate everyday occasions, but it is truly the first-of-its-kind in market. Bakers simply prepare as directed for a moist, delicious cake that is topped with a rich, smooth and creamy frosting.

Through the Perfect Size innovation, Duncan Hines continues its presence at the forefront of the baking mix and frosting category. For perspective, the category declined 6% in 2014, but Duncan Hines grew and gained 1.5 share points. The category experienced similar trends in the first half of 2015 and Duncan Hines continued to gain market share.

Perfect Size has already entered the market in a limited release, and consumer feedback has been very strong – with comments such as:

"Thank you for the awesome perfect size cakes! Just enough for my husband and me to enjoy without having to eat the same cake for days!"
"I could not believe my eyes when I saw a display with your Perfect Size cake. Bought the golden fudge. The frosting is delicious. Although you say for 2-4 people (which is appropriate) I bought it, as it is the perfect size product for people who live alone and love cake. No more having to eat something for a week to not waste. Thanks so much for creating this product!"

Duncan Hines has created Perfect Size cakes in five deliciously indulgent flavors:

Chocolate Lover's — chocolate cake with chocolate frosting
Red Velvet Dream — red velvet cake with cream cheese frosting
Lemon Bliss — lemon cake with lemon frosting
Strawberries and Creme — strawberry cake with cream cheese frosting
Golden Fudge — golden cake with chocolate frosting

Perfect Size cake mixes are available at retailers nationwide, with a suggested retail price of $2.99.

About Duncan Hines®
Duncan Hines® inspires today's passionate bakers to "bake on" by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor's or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com.

About Pinnacle Foods Inc.
In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2013 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf-stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 13 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® and Vlasic Farmer's Garden® shelf-stable pickles, Wish-Bone® and Western® salad dressings, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrees, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.