Duracell Smart Power Expands Compatibility for myGrid Charging Pad

Duracell Brings Wireless Charging Solutions to Micro-USB Devices and Apple Products

Jun 24, 2010, 09:00 ET from Procter & Gamble

BETHEL, Conn., June 24, 2010 /PRNewswire/ -- Duracell Smart Power continues to expand its portfolio of personal power products with new myGrid(TM) kits that offer consumers the ability to charge the latest mobile devices. Recognizing the rapidly evolving needs of the modern consumer, Duracell now offers myGrid kits for Apple products, and smart phones with micro-USB ports. With the Duracell myGrid, consumers have an option to simplify the charging process.

(Photo: http://photos.prnewswire.com/prnh/20100624/CL25632-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100624/CL25632-a )

(Photo: http://photos.prnewswire.com/prnh/20100624/CL25632-b )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100624/CL25632-b )

MyGrid allows devices to charge wirelessly, eliminating the frustration of having multiple charging cords that can clutter up the home or office space and take up electrical outlets. The new Duracell myGrid kits reinforce the brand's vision to continually provide consumers with personal power solutions that are focused on reliable performance and technological innovations.

Duracell recognizes that consumers need convenient reliable personal power for the mobile devices that are most important to them. According to global market research commissioned by the Wireless Power Consortium(1) more than 80 percent of consumers surveyed see wireless power as something they would use with virtually all of their electronic devices and they expect to use it every time they charge them. Additionally, with the mobile device industry moving toward the micro-USB as the charging interface standard and the Apple iPhone as a top selling device(2), the new offerings from Duracell myGrid meet consumers' evolving power needs.  

"Consumers today want a simpler way of charging the devices that are vital to their day-to-day lives.  With new devices being introduced at a rapid pace, we're bringing consumers new innovations to help realize their personal power needs," said Rick June, Duracell Vice President and General Manager, North America.

Duracell myGrid Overview

Duracell myGrid makes charging simple by allowing users to charge their mobile devices without messy cords. Once the charging pad is plugged into an outlet, and devices equipped with the appropriate Power Sleeve(TM) or Power Clip(TM) and tip users can drop and go. The Duracell myGrid can charge up to four devices and can be placed in any orientation on the myGrid charging pad. It maximizes power efficiency by stopping the charge if the mobile device is fully charged and once the device is removed from the pad's surface, myGrid will stop charging until a compatible device is placed on it. Visit www.duracell.com for more information and www.duracellmediacenter.com  for downloadable images and Duracell press materials.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit www.duracell.com for more information.

About Procter & Gamble [NYSE: PG]

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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1  AccuPoll Research, Inc with Ipsos Vantis, and Frost & Sullivan, the Wireless Power Consortium  

    (the Consortium) studies conducted in 2007 and 2008

2  NPD Group "Wireless Market Research" in May 2010



SOURCE Procter & Gamble



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