Duraflame Firelogs Support the Fight Against Breast Cancer

STOCKTON, Calif., Sept. 28 /PRNewswire/ -- Duraflame (www.duraflame.com) is offering a limited edition pink-packaged firelog this winter to help raise breast cancer awareness. Duraflame, Inc. is partnering with The Breast Cancer Research Foundation (BCRF) to contribute two percent of the Pink Colorlog sales – up to $75,000 – to help fund breast cancer research.

(Photo: http://photos.prnewswire.com/prnh/20100928/SF72273)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100928/SF72273)

Sales of the Pink packaged Colorlogs kick off during Breast Cancer Awareness month in October and will be available through the winter at retailers nationally. Duraflame Colorlogs burn for about three hours with bright orange flames accented by soft hues of purple, blue and green. As with all Duraflame firelogs, recycled wood fiber and renewable biowax make up the product's main ingredients. Suggested retail is $25.99 to $27.99 for a for a six-log pack.

"Supporting women's health is important to our company," noted Chris Caron, Vice President of Brand Development for Duraflame. "We want to help protect women's quality of life, and we like that more than 85 percent of the resources raised for the foundation go directly to fight the disease."

The Breast Cancer Research Foundation (www.bcrfcure.org) is a not-for-profit organization whose mission is the prevention and cure of breast cancer through the funding of research and by increasing public awareness about good breast health. Since its inception, it has raised more than $250 million for research.

"We are very pleased to have Duraflame as part of the prominent family of products that go pink every year to make significant contributions to breast cancer research," said Myra J. Biblowit, president of the BCRF. "When consumers shop pink during National Breast Cancer Awareness Month, it provides critical funding for innovative clinical and translational research at leading medical centers worldwide and increases public awareness about good breast health."

ABOUT DURAFLAME

Duraflame, Inc. is America's firelog brand leader. Headquartered in Stockton, Calif., Duraflame is a privately held, family-owned company that has been in the firelog business for more than 40 years. The company produces and distributes firelogs, fire starters, fireplace accessories, barbecue and outdoor products. More information about Duraflame and its complete product line can be found at www.duraflame.com.

ABOUT THE BREAST CANCER RESEARCH FOUNDATION®

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research.  The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime.  A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs.  In October 2008, $34.5 million was awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe. And for the eighth consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+.  BCRF is the only breast cancer organization in the U.S. to receive these accolades.  For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

SOURCE Duraflame, Inc.