Dutch Bros Celebrates Passenger Princesses on National Princess Day

Fans will get the princess treatment with a free, special edition Crown Straw Topper with any drink purchase on Monday, November 18

GRANTS PASS, Ore., Nov. 12, 2024 /PRNewswire/ -- On National Princess Day, November 18, Dutch Bros is celebrating the most iconic princess of them all, the passenger princess. Embracing the growing #passengerprincess trend, with nearly 200,000 posts on TikTok and Instagram, Dutch Bros invites everyone to channel their inner passenger princess by hopping in that passenger seat and swinging by their local Dutch Bros on November 18 beginning at 5 p.m. to receive a special Crown Straw Topper with any drink purchase.

"We know our customers love a good reason to treat themselves, and National Princess Day is the perfect excuse to add a little extra fun to your go-to order," said Tana Davila, chief marketing officer at Dutch Bros. "At Dutch Bros, we believe being a passenger princess is more than just a ride—it's a state of mind. It's about embracing those carefree, feel-good moments, whether you're in the passenger seat or just looking to add a little joy to your day with your favorite drink in hand."

Customers can receive their Dutch Bros Crown Straw Topper on Monday, November 18 after 5 p.m. at more than 950 locations, while supplies last. Additionally, fans can enter a giveaway on Dutch Bros' Instagram on Monday, November 18, for a chance to win the ultimate Passenger Princess experience, which includes a branded travel pillow, air freshener, phone holder, tumbler, Dutch Bros gift card, and more. They're also encouraged to share their passenger princess experience on social media using #PassengerPrincessDay and tag @DutchBrosCoffee for a chance to be featured on the official page. To find a location near you, visit www.dutchbros.com/locations.

About Dutch Bros
Dutch Bros Coffee is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. Dutch Bros was founded in Grants Pass, Oregon in 1992 and is now sharing its vibrant culture and fully customizable drinks at over 950 locations across 18 states. Dutch Bros serves a wide variety of unique, handcrafted beverages such as its exclusive Dutch Bros Rebel^™ energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more.

Dutch Bros is wholeheartedly focused on radiating kindness and sharing the Dutch luv. In addition to its mission of speed, quality and service, Dutch Bros is passionate about giving back to the communities it serves. Through local giving and annual company-wide initiatives, Dutch Bros makes impactful contributions to causes across the country.

To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to earn points and score rewards!

SOURCE Dutch Bros Coffee