DUX Dental Kicks Off 2014 Bib-Eze For Boob-Eze Campaign To Benefit Breast Cancer Charity

OXNARD, Calif., Sept. 2, 2014 /PRNewswire/ -- Today, DUX Dental kicks off the sixth-annual "Bib-Eze for Boob-Eze" campaign to benefit Barbells for Boobs, a non-profit breast cancer organization that is dedicated to the early detection of breast cancer, with an emphasis on women and men under the age of 40. During the Bib-Eze for Boob-Eze program, dental offices are invited to take a photo of the dental team using Bib-Eze disposable bib holders and then post it with a caption on social media sites with the hashtag #Bibeze4Boobeze. For every photo posted with the hashtag, DUX Dental will donate five dollars to Barbells for Boobs. In addition, the pictures with the most re-tweets and shares will be featured in an advertising campaign. The Bib-Eze for Boob-Eze charitable campaign begins today and runs until Oct. 31 in honor of Breast Cancer Awareness Month. For more information visit www.bibezeforboobeze.com.

"We love the Bib-Eze for Boob-Eze campaign because it engages the dental industry in a fun, social way. But most importantly, the campaign is a great cause that recognizes Breast Cancer Awareness Month. We are excited to support Barbells for Boobs again this year because it is an organization making a tremendous difference for people who are often overlooked as at risk for breast cancer," said Stacey Williams, Director of Sales and Marketing, DUX Dental.

During the last five years, the Bib-Eze for Boob-Eze campaigns have raised thousands of dollars to fight breast cancer. The campaign will culminate at the end of National Breast Cancer Awareness Month, when DUX Dental will donate up to $7,500 to Barbells for Boobs.

Barbells for Boobs has a two-fold mission. They aim to detect breast cancer in its earliest stage in order to prevent a infinitely more serious problem. The Barbells for Boobs grant program provides funding to breast centers nationally as a resource for thousands of men and women who do not qualify for government funding or other charitable resources in the detection of breast cancer. It is committed to raising awareness and diagnosis of breast cancer in symptomatic people who are under the age of 40, and who thus often don't meet the current requirements for screening that favor patients over 40. For more information visit www.barbellsforboobs.org.

Made from lightweight, elasticized fiber, Bib-Eze are disposable bib holders that remove the risk of cross-contamination from bib clips in the dental environment. Research shows up to 70 percent of reusable bib chains retain bacteria even after disinfection¹. Bib-Eze disposable bib holders give the dental patient peace of mind that the holder is free of bacteria. They are also more comfortable for the patient since they are not cold on the neck, have no sharp edges and stretch to fit. Self-adhesive ends secure the one-time-use holder to any bib and are easy to remove for disposal.

About DUX Dental
DUX Dental has been manufacturing and distributing the highest level of dental products worldwide for more than 50 years, and is now part of the Kerr Corporation. Based in the coastal city of Oxnard, Calif., with additional manufacturing and distribution facilities in Europe, DUX Dental is home to a world-class team of innovators who produce and service a portfolio of hundreds of dental products and supplies. DUX Dental is well known for its series of industry firsts including Zone Temporary Cement, Identic™ Alginate and Bib-Eze disposable bib holders, as well as its award-winning PeelVue+ sterilization pouches. Visit www.duxdental.com or contact [email protected] for more information about DUX Dental products.

¹ "Comprehensive Analysis of Aerobic and Anaerobic Bacteria Found on Dental Bib Clips at a Hygiene Clinic", Compendium of Continuing Education in Dentistry, April 2013.

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SOURCE DUX Dental