DURHAM, N.C., Dec. 4, 2020 /PRNewswire/ -- Bedlam Vodka, an award-winning craft vodka distilled and bottled by Graybeard Distillery, announced today singer-songwriter Jason Derulo is a partner of the company. Bedlam Vodka is also excited to announce that its bold-tasting spirit is now available for purchase through Amazon in select states, local retailers across the U.S. and directly through the company's website.
Derulo joins the senior management team at Bedlam to propel the company's aggressive strategic direction and branding.
"Bedlam has been my vodka of choice since being introduced to it in 2017," said Derulo. "Teaming up with the executives of such an amazing brand and being able to be an integral part of the marketing team was a no-brainer for me. It's truly a unique vodka and the smoothest I've ever had. I want to help introduce people all over the country to Bedlam so they're able to cheers with me."
Derulo's newest songs "Love Not War" and viral TikTok sensation "Savage Love" are dominating the charts. He was recently named the top celeb on TikTok by ABC News. Derulo has reached 15 billion combined global streams, close to 7 billion YouTube views, and worldwide singles sales well in excess of 190 million.
"Adding Jason's intellect and energy to our team is the exact ingredient Bedlam needed to continue to shake up the vodka market," said Brandon Evans, CEO of Bedlam Vodka. "He's a powerhouse singer and songwriter who understands how to perfectly blend substance with style, which encapsulates our brand. I am extremely excited to work with Jason as his creativity helps direct our mission, which is to let consumers know that there is a better alternative to your typical medicinal tasting vodka. Our motto at Bedlam is 'Live Rebelliously' and Jason is the perfect partner to bring that to life."
Bedlam Vodka is distilled in Durham, North Carolina at Graybeard Distillery. To learn more about Bedlam or to find where to purchase a bottle near you, visit https://bedlamvodka.com/.
About Bedlam Vodka
A Rebellion in Taste 170 years in the making, Bedlam Vodka derives its name from a small community in Ireland. Handcrafted in Durham, NC, Graybeard Distillery uses a family recipe and American-grown long-grain white rice to produce the 100% Grain-to Glass and Gluten-free Bedlam Vodka.
Media Contact: Megan Brilley
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SOURCE Bedlam Vodka