Dynamics ePlate® Card Continues To Shatter 1% Credit Card Reward Status Quo With Second Wave Of TV Advertising Declaring "Everything Else Is Just Plastic(SM)"

PITTSBURGH, June 18, 2013 /PRNewswire/ -- Dynamics Inc., an innovator in next-generation, interactive electronic payment cards, today announced the second wave in its new ePlate^® TV advertising campaign that challenges the status quo in traditional one percent reward cards. The ads, created by Grey Advertising NY, stress the extremes most rewards cardholders have to go through to earn a typical one percent reward versus being able to earn many rewards much faster with an ePlate^® card.

(Photo: http://photos.prnewswire.com/prnh/20130618/NY33120 )
(Photo: http://photos.prnewswire.com/prnh/20130612/NY30567 )

Previously Dynamics announced that it had doubled the value of most existing Experience™ rewards on its award-winning ePlate^® credit card and introduced 12 new Experience™ rewards.  This new level of Experience™ rewards lets cardholders earn unique experiences, such as private jet flights and race car driving lessons, at reward levels that can be valued as high as 50 percent or more. This rate is 50 times greater than the traditional one percent rewards of other credit cards.

Dynamics now offers two new reward options for the ePlate^® card. Consumers now have a choice between the ePlate^EZ card with no reward fee, and the ePlate^® card which allows cardholders to  now earn their rewards up to twice as fast on nearly all Experience^™ rewards, for a $99 rewards upgrade fee.  

The new commercial showcases the advantages of the ePlate^® card by poking fun at the absurdity of how long it would take a consumer with a typical one percent reward card to win a reward experience like a day at the Skip Barber Racing School.  In the new spot, the consumer realizes that he would have to buy a ticket to visit the aquarium every day for over six years – long enough for the dolphins to learn his name – before he earned enough reward points to earn a day at racing school.

With the ePlate^® card, cardholders can now earn rewards valued as high as 50 percent or more. For example, cardholders can redeem a day at the Skip Barber Racing School (a $700 value) just by spending $1,250 (a 56 percent reward). With a traditional 1 percent rewards credit card, a consumer would need to spend $70,000 to earn an equivalent reward.

To view the TV Commercial visit: http://www.dynamicsinc.com/Videos/ePlateAquarium

"The new ePlate commercial shows just how much faster you can earn a day at the Skip Barber race track versus a typical 1 percent rewards card," said Jeff Mullen, CEO and Founder of Dynamics Inc. "The ePlate^® card can offer rewards as high as 50 percent or more because customers are committing to a partner's reward when they push a button. ePlate^® reward partners are then able to give the cardholders something much more valuable back in return," says Mullen.

New Experience™ Rewards

Dynamics recently introduced 12 new Experience™ rewards, including simpler and faster ways to earn both cash back and air travel.

The CashPerks+ Experience™ reward offers ePlate^® cardholders 1.25 percent cash back and ePlate^EZ cardholders 1 percent cash back on all purchases.  When a cardholder redeems a $50 cash back reward, they can also win a random cash back bonus of up to 19 times their $50 cash back reward. For example, a cardholder that redeems $50 in cash back may receive an additional $950 for a total of $1000 in cash back.  Unlike other cash back programs, CashPerks+ does not limit cardholders to certain spending categories, like grocery stores and gas stations. 

The Air Dollars experience reward offers ePlate^® cardholders airline dollars that, unlike typical card reward offers, can be used for any purchase at any major airline with no blackout dates or seat limitations.  Cardholders can also win up to $500 in additional airline dollars by collecting virtual collect-and-win game pieces with their purchases. With Air Dollars, ePlate^® cardholders earn 1.35 percent while ePlate^EZ cardholders earn 1 percent.

Dynamics is announcing new ePlate^® Experience™ rewards virtually every day. This week the company introduced new rewards from artists Michael Heslop and Conni Togel.

The full list of new ePlate^® Experience™ rewards for the card with a rewards upgrade fee  includes rewards up to 100 percent: 

• 1-800-Flowers.com^®: Earn a  $20 Fresh Rewards voucher good for any Flower arrangement for every $500 spent – a 4 percent reward.
• Air Dollars: Earn 1.35 percent airline dollars good at any major airline for any purchase as well as virtual collect-and-win game pieces worth up to $500 in airline dollars.
• CashPerks+: Earn 1.25 percent cash back with random redemption bonuses of up to 19 times the redeemed cash back amount.
• JetLimo: Earn a seat voucher for a private JetLimo flight after $1,250 in purchases.  Seats on JetLimo are routinely priced from $500-$1250 – a 40 to 100 percent reward.
• Longaberger: Earn limited edition, signed, exclusive baskets from the Longaberger Rewards Collection, after spending $5000. Baskets valued at $300 - a 6 percent reward.
• MovieTickets.com™:  For every $45 in purchases, compete against 24 other people in a movie caption game contest to win a $10 movietickets.com voucher.
• Strangeling Art: Earn each one of five signed 11" x 14" canvas giclee art prints of ePlate^® exclusive Jasmine Becket-Griffith paintings.
• NOVICA (in association with National Geographic): Earn handmade goods from artisans located in Asia, South America, and Africa.
• Warrior Canine Connection: Donate rewards to help train service dogs for wounded veterans.
• World Vision: Earn rewards while donating to World Vision USA causes to help build a better world for children.
• Michael Heslop Art: Earn an ePlate^® exclusive, limited edition signed 30" x 20" canvas art print of an exclusive Michael P. Heslop oil painting of one of today's legendary golfers.
• Sheep Incognito Art:  Earn a signed 12" x 16" canvas giclee art print of an ePlate^® exclusive Togel painting.

How it Works

Known by early adopters as the card that "lights up," the ePlate^® card is equipped with two "Experience™ buttons" that literally light up when pressed, giving cardholders a more active role in deciding which rewards they want to earn and when. The buttons are linked to Experience™ rewards that cardholders choose online or on their mobile phone and can change at any time.

Before making a purchase at the point of sale, cardholders select which reward they would like their purchase to go towards by pressing the button associated with their desired reward. The button lights up to show that the reward has been selected.

With ePlate^® rewards, a cardholder who earns an eBook by purchasing lunch at a fast-food restaurant can get his eBook delivered before he is served his meal and read the eBook while eating. ePlate^® rewards are so fast – routinely delivered within seconds – that the rewards truly feel like they are part of the purchase itself.  In comparison, other reward credit cards deliver rewards 30-45 days after a purchase.

How the ePlate® Card is Able to Give Consumers 50 Percent or More Rewards

The ePlate^®  business model is at the heart of why Dynamics can give cardholders 50 percent or more of their purchase value in rewards while other credit cards struggle to achieve 1 percent. Traditional co-brand reward credit cards rely on one major reward partner and all customer acquisition originates from that partner.  The Dynamics ePlate^® card, however, flips the model on its head by letting cardholders change the primary reward provider at any time. The ePlate^® card does not have one primary reward provider – there are multiple reward providers with new ones being added all the time. In so doing, ePlate^® reward providers can actually acquire customers from the ePlate^® customer base – not the other way around.  Reward partners can then add value to the rewards in order to attract more customers.

The Dynamics ePlate^® and ePlate^EZ cards are issued by UMB Bank, n.a. and operates on the VISA network. For more information or to apply for a card, visit www.geteplate.com/applynow. 

About Dynamics Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.

No annual fee for the availability of a credit account.  Dynamics offers two rewards programs, one with a reward upgrade fee and one with no fee. Variable APRs on purchases from 13.99% to 17.99%, depending on your creditworthiness.  Cash Advance APR is 24.99%.  APR on Balance Transfers made within 60 days of credit card account opening is 0.00% for the first 12 months, then is the variable Purchase APR.  APR on Balance Transfers made after 60 days from account opening may either be at the Purchase APR or the Cash Advance APR, depending on  how you request the transfer.  Other fees apply.  This cost information is accurate as of 6/1/13, but may have changed after that date.  For complete information on the cost of the card and credit, visit ePlateRewards.com.

Media Contact
Julian Vasquez, Weber Shandwick
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Ken Kerrigan, Weber Shandwick
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SOURCE Dynamics Inc.