SAO PAULO, April 29, 2013 /PRNewswire/ -- 2012 ended on an upbeat for the Brazilian B2C e-commerce segment. The segment closed the year with R$ 22.5 billion in earnings, an increase of 20% compared to 2011, when a total of R$ 18.7 billion was recorded in consumer goods sales. Such figures confirmed E-bit's projections for the e-commerce segment, published in the last edition of the WebShoppers report.
According to Pedro Guasti, general director at E-bit, such growth stems mainly from promotional initiatives implemented by virtual stores, as well as increased sales of products with greater added value in the 2nd half of 2012. "In addition to catching second wind, after the downturn in the 1st half of 2012, mainly due to the government's difficulty in stimulating the economy, the segment was able to compensate balance sheets during the 2nd half due to the increased sales of greater value products, such as smartphones, tablets and notebooks, which leveraged the average ticket during the 2nd half, compared to the 1st half: R$ 338 X R$ 346." The 2012 average ticket closed at R$ 342.
According to Guasti, another factor behind such development is the higher number of seasonal dates in the 2nd half of the year, including Christmas. "In addition to Father's Day and Children's Day, by the end of the year, Christmas was once again the most relevant seasonal date, recording the highest sales volume: R$ 3.06 billion."
Additionally, Black Friday was permanently consolidated as a new seasonal date in Brazil, establishing record figures. On November 23, a total of R$ 243.8 million was recorded in online consumer goods sales, in only 24 hours; this represents an increase of 143.8% compared to 2011, which totaled R$ 100 million.
A total of 66.7 million orders were placed in 2012, a 24.2% increase compared to the previous year. The rising demand was accompanied by an increase in the number of virtual consumers: 10.3 million new consumers. Currently, over 42.2 million people have performed at least one online purchase in Brazil.
Further information about the research can be found at http://migre.me/ehDLg, which brings information about best seller products categories on Brazilian e-commerce, consumer's profile, most used payment methods, Group Buying, Mobile Commerce, Digital Commerce and much more.
About E-bit (www.ebit.com.br): Operating in the Brazilian market since January 2000, E-bit has become a major reference and driving factor of the local e-commerce segment's development. E-bit offers services both for companies and online consumers, contributing to increasing confidence in online purchasing by publishing the results of surveys completed by consumers of affiliated virtual stores in its website (www.ebit.com.br). E-bit currently covers over 8,000 virtual stores.
E-bit data disclosure
E-bit must be indicated as the information source in any academic study, press release, op-ed articles, or newspaper articles mentioning the data collected in the former's surveys regarding the Brazilian e-commerce market, particularly the WebShoppers report.
We hereby emphasize that the data disclosed herein is owned by E-bit and, therefore, those who use such data must inform the source, in order to ensure credibility and prevent data disclosed by the company from being attributed to other sources.
Janaina Cavalheiri ([email protected])
Phone: +55 11 3848-8730 x. 9121