Feb 07, 2014, 01:21 ET
NEW YORK, Feb. 7, 2014 /PRNewswire/ -- Clearette Electronic Cigarette Company has been declared the 2014 Winner of EcigarettesConsumersReview.com's "Closest Taste To A Tobacco Cigarette Award." Rapidly growing Clearette stole the show from bigger tobacco based blu, and upstarts Njoy and Logic, as well as over 100 other entrants. "It was a blind taste test we literally blindfolded the judges, and getting it down from the initial 118 entrants was easy," says EcigarettesConsumersReview.com's Jordan Rubero. "Some of these things don't even resemble a tobacco flavor. Our judges were using descriptions like burning landfill, scorched oil, and rotten eggs. The last 20 was harder, but Clearette kept coming to the front of the table. In the end it was down to 10 brands, but Clearette was the unanimous choice of our 8 judges."
Clearette, based in Great River, New York, about 50 miles outside of Manhattan, has grabbed significant market share in the vapor categories with the strength of their multiple product lines and independent distribution business model. In a phone interview, Leonardo Lombardo, CEO of Clearette, said, "What good are clouds of vapor if it tastes bad? Each and every one of our flavors is the result of a process of testing, multiple reformulations and more testing. We are sure that is why, once a person tries Clearette, they always come back for more."
The vapor produced by electronic cigarettes is from a combination of propylene glycol and vegetable glycerin, which is heated up by a tiny coil and then inhaled by the user. Both of those ingredients have been approved by the FDA and have been around for decades inside moisturizers, shampoos, laxatives, food colorings, toothpaste, and sweeteners.
Electronic cigarettes continue to "wow" analysts and industry watchers. US retail sales are projected to increase to over $5 billion in 2014, up from $2 billion in 2013 and $500 million in 2012. As far as macroeconomics are concerned, the market is expecting a Compound Annual Growth Rate of 30.56%. Aside from being healthy for the U.S. economy, e-cigs have been a better alternative for numerous smokers looking to get off tobacco. In fact, electronic cigarettes have been shown in a recent study that was published in the Journal of Medicine in London to be more effective than nicotine replacement therapy patches in helping smokers to quit tobacco.
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