E-Commerce Giant Rakuten.com Launches Fashion Platform in US
NEW YORK and ALISO VIEJO, Calif., Oct. 21, 2014 /PRNewswire/ -- On October 21, 2014, Rakuten, Inc. (JASDAQ: 4755), will launch a new website. The international e-commerce giant will introduce an extensive fashion offering and new site functionalities.
Known for its prowess and agility in the technology and device sector, Rakuten has made adjustments to better serve the needs of the style-savvy clientele. New site offerings include a seamless integration with boutique sister company VAULT, improved site design and search functions. The site's redesigned fashion pages will feature celebrity endorsements and new partnerships, while continuing to empower the marketplace shop owners, brands and their offerings.
Social media integrations include a live Pinterest scroll feed and featured content from the Rakuten Essential's blog, poised to help and engage the fashion-conscientious consumer while telling a meaningful brand story.
Store pages will be on a new MCV new platform, which will allow the e-tailer to make updates and respond to real-time changes in trends. Additionally, the e-tailer intends to grow and diversify its already robust roster of fashion brands, which currently include, Ray-Ban, Steve Madden, Hurley and Bulova, Label+Thread and !iTEM.
"We are eager to launch the new fashion site. The new narrative and functional enhancements to Rakuten.com will give our customer access to stylish products," shares, President and Chief Operating Officer, Fumio Kobayashi.
Rakuten.com/fashion will go live on October 21, 2014 and kick off the fashion launch with a weeklong sale and promotions for product sold through the redesigned site.
For additional information, please contact:
FACTORY PR
212.941.7057
Genevieve Ascencio – [email protected]
Liz Franco – [email protected]
About Rakuten
Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Selected by Forbes as 7th among the World's Most Innovative Companies of 2012, Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit http://global.rakuten.com/corp/.
About Rakuten.com Shopping
Rakuten.com is a global e-commerce site that connects buyers and sellers in a dynamic marketplace and thinks of shopping as entertainment—complete with sharing and discovery functions, great prices, fun experiences and convenience. Rakuten.com provides over 16 million products in 24 categories and includes a network of over 5,500 small and large business shop owners. Rakuten.com was founded as Buy.com in 1997 and acquired by Rakuten Inc. in May 2010. Its 175 employees are headquartered in Aliso Viejo, California.
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SOURCE Rakuten, Inc.
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