CLEVELAND, Jan. 8, 2014 /PRNewswire/ -- CardinalCommerce reports record numbers of online transactions safely processed during the 2013 holiday season – 46 percent more than in the 2012 holiday season. This increase is attributable to two things: First, more merchants used Cardinal's Centinel® system for Consumer Authentication, and second, merchants already using Cardinal recorded higher sales. During Thanksgiving weekend (Thanksgiving Day through Cyber Monday), Cardinal processed 65 percent more transactions than for the same period in 2012.
On Thanksgiving Day, online sales broke the billion dollar mark, according to Adobe Digital Index. Additionally, the industry experienced a 15 percent increase for online sales on Black Friday from that day in 2012 (for a total of $1.2 billion according to comScore). Merchants processing with Cardinal saw an overall increase of 67 percent on Thanksgiving and 66 percent on Black Friday.
On Cyber Monday, consumers spent $2.29 billion, the biggest sales day in e-commerce history (according to the Custora Pulse, an annual holiday benchmark report). The day's overall online shopping numbers marked a 16 percent increase from 2012, while Cardinal's merchants saw an increase of nearly 61 percent overall and a "same-store" increase of 24 percent. Online sales broke all-time records each of the five days from Thanksgiving Day through Cyber Monday in 2013. "Merchants that use Cardinal did better than their industry counterparts because of our award-winning approach to Consumer Authentication," said Tara Lavelle, Cardinal's Vice President of Marketing. "We can actually help merchants increase sales and conversions with what we do," she added.
After a fast start to the holiday shopping season, online sales were lower than expected for the balance of the season, according to comScore. While the industry slowed during the period, Cardinal merchants saw 44 percent increases over 2012 for the period December 18 through Christmas Eve.
"Consumers have adapted to shopping online and through mobile as both channels continue to grow," said Ms. Lavelle. "With another late-month Thanksgiving coming at the end of this year (meaning a shortened shopping season that heats up before the holiday) merchants will need secure, reliable Consumer Authentication more than ever. It's never too early to deploy Consumer Authentication." For a full checklist of the qualities to look for in a Consumer Authentication provider, visit http://cardinalcommerce.com/solutions/consumerauthenticationchecklist.htm
"As new payment brands, methods and technologies emerge, Cardinal's one-connection platform will FutureProof a merchant's payment needs and continue to ensure that consumers enjoy their online shopping experience," Ms. Lavelle commented.
CardinalCommerce has been a pioneer and global leader in enabling authenticated payment transactions in the card-not-present payments industry since 1999. Through one connection to our proprietary cloud-based payment platform, CardinalCommerce enables global capability in Consumer Authentication and alternative payment services (including digital wallets and mobile commerce services). This SafeCloud™ allows merchants and banks to FutureProof their payment ecosystem. Cardinal services, partners with and complements most providers in the marketplace to deliver their one connection solution to secure transactions. In accommodating this growing number of payment brands and methods, Cardinal's platforms serve as universal switches, supporting virtually all platforms, wallets, legacy processing systems and authentication methodologies.
CardinalCommerce is headquartered in Cleveland, Ohio and services a worldwide customer base from facilities in the United States, Europe and Africa. For more information, visit www.cardinalcommerce.com.
Vice President, Marketing