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E-commerce Meets Brick-and-Mortar Business: Modani Modern Furniture Concept Thriving Online and Opening its Third Location in Trendy Los Angeles on Sunset Blvd.


News provided by

Modani Furniture

Jul 29, 2010, 01:36 ET

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MIAMI, July 29 /PRNewswire/ -- Modani Furniture is rapidly becoming a common name for ultra modern and chic decor. The concept of combining e-commerce with brick-and-mortar business, where designer styles are offered at an affordable price via the internet and showroom is taking over the web and trendiest cities. What started as a single website has led to rising sales, the opening of three new showrooms and new collections in the past year. Shoppers, real-estate tycoons, athletes and mainstream celebrities are taking a liking to Modani modern furniture and decorating their interiors across the nation. The next stop: Sunset Boulevard in Los Angeles.

In July 2007, right in the midst of the real-estate crash and the height of e-commerce, three French entrepreneurs embarked on a mission to contend with the modern furniture industry by offering chic and trendy designer furniture for an affordable price. One small showroom in Miami, an online store and the latest furniture trends revived a new concept in the modern furniture where consumers would not be discouraged by designer costs and able to afford quality furniture. Modani, since then, has grown rapidly and resulted in an average of over a 100% increase in sales annually. In 2009 Modani decided to expand and open a showroom in New York City in Union Square. This summer Modani will open its doors on Sunset Boulevard in Los Angeles and introduce its second showroom in Miami on renowned Biscayne Boulevard. "We want to offer the convenience of ordering modern furniture online, but nowadays people want to look at what they are purchasing so we are planning to offer our furniture in showrooms throughout every major city in the U.S.," says co founder, Nathan Cohen. Over the next three years Modani plans to open showrooms in cities such as Washington D.C., San Francisco, Chicago, and Houston.

Modani designer styles are offered for the home or office at http://www.modani.com. Collections range from Neo-Baroque designs, Zen and Eclectic creations and ultra minimalist furniture. This September 2010 Modani will launch a Kids Furniture line and Accessory Collection that takes modern furniture designs to the next level. Shrinking adult sized furniture to appeal to modern children and amplifying standard vases, statues or artworks to add dramatic depth in any interior.

SOURCE Modani Furniture

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