LOS ANGELES, Feb. 26, 2015 /PRNewswire/ -- E-Commerce startup, Totefish.com continues to push towards a paradigm shift in the world of online shopping with the release of its newest feature, MyTotefish, a customizable dashboard for users to organize their favorite stores (and access coupons, sales and shipping deals) in one centralized location.
"We need more than just targeted advertising and mobile apps to make the online shopping experience better for shoppers," says CEO and Founder, Deborah Cincotta. "Online shopping has grown so big, it's no longer efficient. There are too many stores for shoppers to find the ones they really want to shop, too many coupons and sales notices flooding email accounts, and still too often surprise shipping fees thwarting the checkout process. Online shopping used to save time. Now, it's an overwhelming and frustrating experience. MyTotefish is just the tip of the iceberg in how we plan to make online shopping easy, efficient & enjoyable for shoppers."
MyTotefish enables shoppers to search for their favorite stores (from among the 8000+ stores that have been cataloged by category), add them to their MyMall dashboard and quickly sort which of their favorite stores are running a promotional coupon, sale or shipping deal.
Totefish, short for Totally Efficient Shopping, was founded in Los Angeles, CA by Deborah Cincotta, a Harvard graduate and mother of two children.
Totefish.com launched its comprehensive store directory (with deal filtering capabilities) in September, 2014 after raising $350,000 in a seed capital from Rusheen Capital Partners in 2013.
Deborah Cincotta, CEO & Co-Founder