E-marketing Helps Increase the Popularity of China Wedding Dresses

Jan 23, 2013, 08:00 ET from Milanoo.com

CHENGDU, China, Jan. 23, 2013 /PRNewswire/ -- China wedding dresses have become more and more popular with each passing year in part due to excellent e-marketing. And so, China-based online suppliers are trying their best to increase their market share through taking advantage of the high demand for China wedding dresses which has resulted in growing profits for the wedding industry.

Walking down the aisle together is a sweet and romantic beginning of your marriage with your lover. To ensure a dazzling wedding ceremony, the perfect wedding dress must be chosen in order to create an extra special atmosphere. With the rapid development of E-commerce, China wedding dresses are more available than ever before and it's easy to find both celebrities and the fashionably astute wearing China wedding and occasion dresses at different social occasions. Let's analyze China wedding dresses market in detail.

The Present Situation of the China Wedding Dress Industry

Currently, more than 90% of the world's wedding dress brands are manufactured by OEM manufacturers in mainland China, forming a complete wedding dress industry chain comprised of approximately 2000 manufacturers in the three main manufacturing areas of Chaozhou, Suzhou and Xiamen. Sufficient supply, affordable prices, and the exquisite handicraft that people have come to expect from the Chinese traditional embroidery hailing from Suzhou, Hunan, Yue and Shu gives China wedding dresses a great advantage in international trade. And so, the coastal provinces of Zhejiang, Jiangsu and Guangdong together enjoy a 95% market share of the wedding industry market.

Wedding dress prices differ based on the on the special materials used to make the dresses. These materials include matte satin, diamond tulle, tulle, chiffon, taffeta, charmeuse, satin, organza, lace and net. As for the styles, China wedding dresses come in pretty much any type of style that you can imagine. Because of this ability to imitate and also imbue their own creative elements, Chinese wedding dress designers have been able to keep up with the ever-changing trends in global fashion. The latest 2013-2014 China wedding dress design trends include inserted special fashion elements such as sheer overlays, soft peplum skirts,flirty ruffles, elegant lace, and convertible dresses that double as wedding dresses.  Corset bodices, off-the-shoulder necklines, and sleeve designs with beading & sequins or feather decorations are other popular concepts in China wedding dress craftsmanship.

Although China is the world's leading supplier of wedding dresses, the overall development is still limited by negative factors such as a lack of independent design style, a shortage of true professional wedding talents, and no famous wedding brands. Therefore, there is still a long way to go for the Chinese wedding dress industry as it continues to develop.

Thriving E-commerce Benefits China Wedding Dresses

The convenient and fast internet makes the world small, and at the same time helps many realize the possibility of global resource sharing. Unlimited and hidden business opportunities made possible by transnational online trading are viewed and taken up by more and more Chinese businessmen. E-commerce competition is fierce and online suppliers in China are experiencing challenges from both domestic and aboard stronger competitors. However, the biggest attraction of China wedding dresses around the world is the price. The extra value of China wedding dresses in the overseas customers' eyes is the relatively super low prices, compared to their local markets. They are surprised that they can purchase a China wedding dress for between $100 and $300 and still sport the latest fashion styles at their weddings. Shopping for China wedding dresses online is easy too and allows for clients to utilize the  personal customization services available in order to fashion the perfect dress from a almost mind-boggling selection of sizes, colors, styles and decorations. At the same time, logistics costs that arise from fast shipping by air is relatively low due to the small size and light weight of China wedding dresses packages.

The supplying of China wedding dresses via China e-commerce is in full swing, and online suppliers pop up one after another in the commercial mode of B2B (like Ebay and Alibaba) and B2C (like Dhgate, Lightinthebox and Milanoo). It should also be mentioned that Milanoo, which is different from others in that it supplies not only wedding dresses but also hybrid products, has excelled in providing apparel industry, and wedding & event dresses for over 4 years. Currently, Milanoo.com has become a multi-language site featuring English, French, Germany, Japanese, Italian, Portuguese and Russian interfaces that together cover over 180 countries and regions of the world.

The sale of China wedding dresses have presented a rising trend since 2010, with a 80% average rise per month, and the highest rise being 150% in March 2011. Wedding dress marketing experts predict that the total sales of China wedding dresses will continue to grow at an average of 63.5% per year from 2013 to 2017. However, opportunities and challenges coexist for China-based online transnational online wholesaling and retailing corporations which still face the problems of poor quality, incorrect sizes and refunding. Grasping the lifeline of an enterprise's subsistence and development for China wedding dress marketing is still one of the most important things for China-based online suppliers to consider.

SOURCE Milanoo.com