e-Miles Members Set Record, Earning One Billion Travel Miles for Engaging With Ads from Premier Advertisers

NEW YORK, June 14, 2011 /PRNewswire/ -- e-Miles, a unique advertising channel that presents relevant advertiser messages to consumers with unparalleled audience engagement, announced today it has awarded its one billionth e-Mile reward.  Reaching the milestone just four years after its service launch, e-Miles has proven itself, with a base of more than 2.5 million members, as a major, free way for consumers to earn airline and hotel miles for watching, reading and most importantly, responding to advertising.

Launched in 2007, e-Miles has promoted thousands of ad campaigns from top worldwide brands. Advertisers are particularly pleased with the targeting capabilities of the channel, the efficiency of their ad spend, the responsiveness of the audience, and the ability to glean important marketing data from consumers by asking a few questions about their ad or product.

e-Miles members earn currency in the loyalty program of their choice, simply by viewing and engaging with advertiser messages. Members view ads on their personal homepage on the e-Miles website, earning their loyalty currency after answering three or four questions about each advertisement they've seen. All of the messaging is permission-based, providing advertisers with valuable feedback from an engaged audience.

"Reaching the billion e-Mile milestone showcases the value we give to our members and advertisers through hyper-targeted, branded messages," said Mark Drusch, President of e-Miles. "We reached this milestone because consumers have embraced our permission-based model, while advertisers appreciate our singular ability to let them move beyond traditional one-way advertising communication and into two-way, relevant consumer conversations. Also adding to our explosive growth is our partnerships with leading companies in multiple verticals, such as our recent alliance with Groupon, that give our members new ways to earn e-Miles."

To learn more about the e-Miles earnings opportunities, go to www.e-Miles.com.

About e-Miles

e-Miles is a performance-based interactive advertising channel that provides measurable engagement with the most desired consumers. The company rewards e-Miles members that engage in tailored advertising messages with its own virtual currency. Users convert these rewards to one of its many partner companies' loyalty programs that include Continental Airlines, Delta Air Lines, Hilton Hotels & Resorts, and Alaska Airlines. e-Miles has more than 2,500 participating top-tier advertisers, including Adobe Systems, Johnson & Johnson, Nordstrom, and The Walt Disney Company. The company is headquartered in Plano, TX. For more information, visit http://www.e-miles.com.

SOURCE e-Miles